Edabba is a well-established cloud kitchen brand that has made a name for itself in the East India region. With its success in the cloud kitchen format, the brand has now ventured into the value-added QSR format with the launch of its first outlet at Metro Cash & Carry in Kolkata.
The new QSR outlet is set to offer a wide range of cuisines from all of Edabba’s subsidiary brands, including Red Lantern, Ebowl, and Edabba, which are known for their Indian, Chinese, and oriental cuisines, respectively.
The outlet is located in a 350 square ft space and is capable of serving several customers at a time. Edabba’s signature Thalis, Combos, and Bowls are the main attraction on the menu, and the brand prides itself on using only the freshest and highest-quality ingredients in its dishes. This ensures that every meal served is both nutritious and delicious.
In addition, the brand provides patrons with the option to curate their own bowls by selecting mains and accompaniments based on their preferences.
Vedant Pasari, Founder of Edabba said, “Our foray into the QSR format with the launch of our 12-seater outlet at Metro Cash n Carry is an exciting new chapter for Edabba. We’re thrilled to be able to expand our reach to even more customers, in a quick and convenient setting. This launch is just the beginning for us – we have big plans for expansion and are committed to redefining the QSR market with our innovative approach.”
Edabba’s mission is to provide quality food at affordable prices to its customers. This commitment to quality ingredients, customizable options, and economical price points is poised to disrupt the QSR market in Kolkata and beyond. With its cloud kitchen format, Edabba can easily scale up its operations and expand its reach across Kolkata and other cities in Pan-India.
Edabba’s unique approach to quick service dining is already gaining popularity among customers who appreciate quick, affordable, and customizable meals. The brand aspires to become the go-to choice for people on the go who are looking for a quick and tasty meal that doesn’t break the bank. With its ambitious expansion plans and focus on quality and affordability, Edabba is set to make a big impact in the QSR market.
