Wonderchef, the kitchen appliances brand backed by celebrity chef Sanjeev Kapoor, aims to reach a revenue target of INR 820 crore in FY25, as stated by its founder and CEO Ravi Saxena.
Saxena, speaking on the sidelines of the Consumer Electronics World Expo during the launch of the cooking robot Chef Magic, emphasized that the homegrown brand has established itself as a top player in premium and innovative appliances.
“Our sales reached approximately INR 700 cr in FY24, and our target for FY25 is around INR 820 cr. This growth is attributed to the introduction of new product lines, expansion in distribution channels, and the thriving e-commerce sector, which currently contributes about 30 percent of our total sales,” he said.
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Wonderchef’s IPO Plans: Going Public in 2026
Furthermore, Saxena revealed that Wonderchef intends to go public with its IPO in 2026.
Chef Magic is an all-in-one kitchen robot facilitating fully automated cooking processes.
Featuring a collection of over 200 built-in recipes spanning various cuisines curated by Chef Sanjeev Kapoor, the IoT-enabled interface will introduce fresh recipes on a weekly basis.
Saxena mentioned that he drew inspiration for Chef Magic from European designs and tailored it to accommodate Indian culinary needs. With over 1,000 pre-bookings within a month, he noted that this “ultimate kitchen appliance” signifies a notable change in consumer preferences in India.
“We are confident in reaching INR 200 crore in sales from this product within three years. This product will serve as a strategic leverage to enhance our presence in international markets, and we’ll commence serving global markets from June this year,” he expressed.
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