Cadbury is introducing three fresh additions to its Dairy Milk Fruitier & Nuttier collection, expanding its lineup of non-HFSS bars and injecting innovation into the realm of healthier snacking options.
These bars feature a delightful fusion of fruits, crispy elements, rich cocoa, and crunchy nuts, all generously coated with Cadbury Dairy Milk chocolate.
Available this month across the UK in a multipack 4x30g format, the new bars are launching in two flavors: Classic and Orange Boost. The latter boasts a luscious layer of Cadbury Dairy Milk Chocolate Orange. Come the end of May, the orange variant will also hit shelves in a single 40g bar format.
Continue Exploring: Global cocoa supply shortage pushes Cadbury and major chocolate brands to consider price hikes
Crafted with health-conscious consumers in mind, these bars boast a composition of over 70% fruit and nuts, providing a mere 127 kcals per 30g multipack bar. Notably low in sugar and saturated fat, they are also rich in fiber.
Abi Eayrs, the brand manager for Cadbury at Mondelēz International, expressed, “We take immense pride in introducing Cadbury Dairy Milk’s Fruitier & Nuttier non-HFSS snack bar range. As consumers increasingly seek health-conscious options without compromising taste, this innovative lineup enables retailers to meet this demand and optimize their non-HFSS sales.”
The launch of these bars marks a continuation of Cadbury’s expansion into healthier snacking options. Building upon the success of the Cadbury Dairy Milk Fruitier & Nuttier Trail Mix platform introduced last year as Cadbury’s first non-HFSS portfolio, this latest addition aims to cater to consumers seeking nutritious yet indulgent treats. Earlier this month, Cadbury Brunch also entered the market with its own range of non-HFSS bars in the UK, further demonstrating the company’s commitment to tapping into the growing demand for healthier snacking choices.
Continue Exploring: Amcor and Mondelēz International collaborate to introduce recycled plastic packaging for Cadbury Chocolate
