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Burger King to strengthen UK presence with 60 new restaurant launches

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Fast food giant Burger King is set to enhance its presence in the UK, with plans to inaugurate 60 new restaurants over the next two years, as reported by The Independent.

As of now, the fast food chain runs a total of 553 restaurants within the nation.

Under private equity ownership by Bridgepoint since 2017, the restaurant enterprise noted increased sales but a decline in profits over the previous year.

Burger King UK CEO, Alasdair Murdoch, highlighted that the company achieved substantial growth throughout the year despite facing challenges prevalent across the industry. These challenges were primarily driven by notable inflation in both energy and food costs.

The news agency quoted Murdoch as saying, “I am pleased to announce a resilient full-year performance and strong strategic progress in 2022 as we announce ambitious plans to open 60 new restaurants over the next two years.

“Alongside new restaurant openings and the acquisition of our largest franchise partner, Karali Group, we continued our strategic focus on growing digital sales, including home delivery and the introduction of our loyalty scheme on the Burger King app.

“We also continued to invest in our customer proposition – our remodeling programme is well underway with 42 restaurants being upgraded during 2022 and 2023 and we are progressing our menu innovation to cater to all preferences.”

Burger King operates 279 restaurants directly in the UK, while the rest of the locations are operated as franchises.

In August this year, Bridgepoint was reportedly in talks with Restaurant Brands International (RBI), the parent company of Burger King, for a new franchise deal.

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