Brand Studio Lifestyle (BSL), a prominent fashion company based in Bangalore boasting a diverse portfolio featuring popular brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded strategically into the Middle East e-commerce market. This significant move aligns with BSL’s global expansion plan, making the company’s brands accessible to consumers across UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman.
Established in 2015, Brand Studio Lifestyle has experienced steady expansion over the last eight years, attaining an impressive compounded annual growth rate (CAGR) of 38 percent. Known in India for its contemporary and Gen Z-centric fashion trends, the company is now extending its reach into the Middle East through partnerships with prominent e-commerce platforms such as Styli, Noon, Namshi, and Centerpoint, all based in the UAE.
The Middle East’s burgeoning interest in the Direct-to-Consumer (D2C) e-commerce segment, notably among the tech-savvy, trend-focused, and social media-influenced younger generation, presents a lucrative opportunity for BSL.
Shyam Prasad, CEO, Brand Studio Lifestyle said, “We are excited to announce our foray into the e-commerce market in the Middle East countries. At Brand Studio Lifestyle, we strive to offer trending fashion options to customers worldwide. Our home-grown fashion brands are now available to fashion enthusiasts in the Middle East. Our expansion into the flourishing GCC e-commerce market is in line with our objective of providing a diverse range of fashion choices to our global clientele. Our vision to deliver on-trend fashion through a robust fashion supply chain ecosystem is still the driving force behind our global expansion.”
Nirmal Jain, CEO, Styli (Landmark Group) said, “We are excited to partner with Brand Studio Lifestyle to bring its fashion forward and Gen Z centric portfolio of brands to consumers in the Middle East. We look forward to growing this partnership over the long term and continue to offer consumers the best in global fast fashion.”
BSL’s strategic entry into the UAE market signifies the first step in its global aspirations. With a focus on Gen Z-led fashion consumers, the partnership with popular e-commerce platforms positions BSL for a significant presence in the Middle East market. The company envisions enhancing its offerings by adding more relevant categories and products in the future, with plans to further expand its presence in South and Southeast Asia and European markets.
