Diversifying its offerings, Blinkit, Zomato‘s quick commerce platform, has introduced a fresh category featuring sports and fitness essentials. This includes premium brands like Adidas, Boldfit, Cosco, Yonex, boAt, and The Whole Truth.
The new service is currently active on the Blinkit app, serving customers in specific cities such as Delhi-NCR, Mumbai, Kolkata, Chennai, Pune, Jaipur, Kanpur, Ludhiana, Chandigarh, Vadodara, Meerut, and more.
Highlighted prominently on the Blinkit app, the Sports Essentials section boasts a diverse array of products spanning six categories: outdoor and indoor sports and games, swimming, yoga and gym, health supplements, clothing and accessories, and energy and hydration drinks. Prices for these essentials vary between INR 50 and INR 3,000.
Blinkit has additionally overhauled the splash screen of its smartphone application to align with the latest release, aiming to captivate users’ attention.
The introduction of a sports vertical marks another stride Blinkit has made into the ecommerce arena, signaling the company’s endeavor to boost average order value and gross volumes.
In Q4FY24, Blinkit saw a remarkable 97% year-on-year increase in gross order value, reaching INR 4,027 Cr, with over 65.3 Mn orders processed during the quarter. Notably, the average order value for Blinkit decreased to INR 617 in Q4 from INR 635 in Q3 FY24.
Continue Exploring: Blinkit’s Q4 FY24 revenue hits INR 769 Crore; loss narrows to INR 37 Crore
Initially established as an online grocery delivery platform under the name Grofers, Blinkit has diversified its offerings since its acquisition by Zomato in 2022. Notably, it has expanded its product range to include non-grocery items, with a focus on incorporating high-value products into its catalog.
Earlier this year, Blinkit initiated rapid delivery of electronics, such as Samsung and Apple smartphones, within 10 minutes across Delhi-NCR, Mumbai, Bengaluru, and various other cities.
In April, Blinkit announced 10-minute delivery service for eyewear products sourced from Lenskart in select cities. Additionally, the company has begun selling PlayStation 5 consoles on its platform.
Coinciding with the onset of summer this year, Blinkit expanded its offerings to include air coolers and appliances like fans, along with third-party AC remotes.
Continue Exploring: Blinkit expands offerings, now delivers Lenskart eyewear in under 10 minutes!
Blinkit has undergone significant evolution from its origins as a grocery delivery service.
Last year, it announced that it would offer home repair and other handyman services, putting it in direct competition with Urban Company. However, the execution of this plan is still pending.
Its primary competitors, Zepto and Swiggy’s Instamart, have similarly broadened their services to meet the increased demand for swift delivery of everyday essentials, encompassing packaged food and beverages.
Continue Exploring: Quick commerce platforms Blinkit and Zepto expand into e-commerce, targeting fashion, beauty, electronics, and more
Furthermore, competition is expected to heat up as Walmart-backed Flipkart gears up to introduce quick commerce services in Delhi, Mumbai, and Bengaluru. At the same time, BBnow, owned by Tata Digital, is also poised to make a significant investment in the sector in 2024, adding to the competitive landscape.
Significantly, India’s quick commerce sector experienced an impressive 77% year-on-year growth, averaging a gross merchandise value (GMV) of $2.8 billion in 2023. This stands in stark contrast to the e-commerce market, which has been growing at an average rate of 13-14%.
Continue Exploring: Flipkart challenges Zepto and Blinkit with quick commerce expansion
