Bisleri International, the packaged drinking water company, has teamed up with Indian film producer and fashion designer Gauri Khan to introduce a special limited-edition label for the Vedica Himalayan Sparkling Water line.
In this partnership, Khan infuses her design expertise to craft an exclusive label for Vedica Himalayan Sparkling Water. The brand unveiled the creative process behind the label’s inception with a short film.
“Gauri Khan, known for her embodiment of grace and modern aesthetics, perfectly complements this collaboration. Her designs, blending contemporary flair with timeless elegance, reinforce our positioning of Vedica Himalayan Sparkling Water among our discerning audience,” stated Jayanti Khan Chauhan, Vice Chairperson of Bisleri International.
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The exclusive bottle will be accessible through specific channels and markets nationwide.
“I’m thrilled to collaborate with Bisleri Vedica, which is recognised for its seamless adaptability to changing trends and customer expectations. Inspired by my recent mountain excursion, the label design includes golden elements that represent the celestial beauty of the night sky, providing a sumptuous touch,” Khan explained.
In 2023, Bisleri’s high-end beverage category, Vedica, broadened its range with the introduction of Vedica Himalayan Sparkling Water.
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