Bira 91, one of the fastest-growing beer brands in the world, has clinched seven awards at The European Beer Challenge, often revered as the Oscars of the beer industry. This recognition signifies the highest level of achievement within the field.
Bira 91 won a total of seven different medals across various categories at this year’s competition, solidifying its position as the most awarded beer company in India. Bira 91 RISE, Gold, and Light secured GOLD in their respective categories, followed by Silver for Bira 91 Superfresh White and Bronze for Bira 91 Blonde Summer Lager. Notably, Hill Station Cider, Bira 91’s venture into the Cider category, captured an unprecedented DOUBLE GOLD and GOLD in the Modern Cider category.
Ankur Jain, Founder, and CEO of Bira 91, said, “We at Bira 91 are immensely proud of our brewers and brewing team for brewing world-class beers in India and putting us on the world map for beers. The European Beer Challenge is one of the world’s most respected beer competitions, and the judges on the panel are at the top of their game. We’re a brand that’s “Imagined in India,” and seeing seven different Bira 91 products getting recognized on a global platform is a huge honor for us.”
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Established in 2015, Bira 91 is powered by a dynamic team of over 1600 passionate beer lovers and is supported by leading investors from across the world – including Japan’s leading beer company, Kirin Holdings, Japan’s largest bank, MUFG Bank, Tiger Pacific Capital from New York, Sofina of Belgium, and Peak XV Partners (formerly Sequoia India).
Bira 91 has expanded its reach to over 1000 towns and cities spanning 25 countries, producing its brews across six manufacturing units in India. The company runs four taprooms in Bengaluru and Delhi-NCR, where it unveils a new experimental beer each week, complemented by its curry-shop menu. Additionally, it has recently acquired The Beer Café, India’s top Alco-Beverage chain, to bolster its presence in pubs and taprooms and develop India’s first large-scale direct-to-consumer platform focusing on beer and innovation.
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