Curefoods, a Bengaluru-based cloud kitchen startup with marquee investors including Binny Bansal’s Three State Ventures, IronPillar, Chiratae Ventures, ASK Finance, and Winter Capital, has infused INR 10 crore ($1.2 million) into the seed funding round of food discovery platform Hogr.
This investment comes just a week after Curefoods appointed Avani Davda, former CEO of Tata Starbucks, to its board.
Continue Exploring: Curefoods boosts leadership team as Avani Davda joins its board of directors
Hogr plans to utilize the newly acquired capital to broaden its reach, enhance its features, and introduce updates aimed at improving the overall user experience.
Established in June of this year by Jugul Thachery and Harish Harshan, Hogr enables users to explore restaurants and dishes by offering personalized recommendations from contacts, family, friends, and like-minded food enthusiasts with similar tastes. The platform provides customized suggestions to aid informed dining decisions and fosters the creation of a diverse food network through its user-friendly recommendation system.
Bengaluru-based Hogr aims to revolutionize the traditional discovery of dishes and restaurants. In a statement, Curefoods highlighted that the app streamlines this process, offering users an effortless way to discover new culinary experiences and share recommendations within a social network of food enthusiasts.
“We see Hogr as more than just an app. We strive to create a community where food enthusiasts come together to share the joy of discovering new dishes and places to eat, fostering social connections through this platform,” said Thachery.
Commenting on the funding, Ankit Nagori, founder of Curefoods, said, “We have noticed that Hogr addresses and streamlines the challenge of discovering new dishes and restaurants, as well as forms a food community via peer-to-peer recommendations. This aspect intrigued us and motivated our decision to invest in this app.”
Established by Nagori in 2020, Curefoods encompasses brands like EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani, and Frozen Bottle. The startup asserts its operation of more than 200 cloud kitchens and offline stores, serving over 10 cuisines across 15 cities in India.
Curefoods has secured approximately $220 million in funding from over 25 investors and is actively expanding its presence in the food sector.
It recently acquired the foodtech startup Yumlane for an undisclosed sum.
Continue Exploring: Curefoods Acquires Yumlane Pizza, Expands Portfolio!
In July of this year, Curefoods made a strategic investment in the Hyderabad-based millet startup Millet Express, aiming to support its expansion and reach a broader audience for millet-based products.
The investment in Millet Express came two months after Curefoods raised INR 300 crore ($37 million) in a funding round led by Three State Ventures. This funding round consisted of a combination of primary and secondary equity and debt.
Earlier, Curefoods successfully acquired several startups, encompassing Masala Box, a subscription-based home-cooked meals startup, Paratha Box, an Indian breakfast startup, CakeZone, an online confectionery chain, Ammi’s Biryani, a biryani brand, and the pizza brands Olio and Crusto’s. Additionally, they added the online chaat brand Chaat Street to their portfolio.
