Kolkata-based beauty brand WishCare has secured INR 20 crore in its first institutional round, led by Unilever Ventures.
According to a press release from WishCare, the funds will be directed towards enhancing research and development efforts, particularly in creating highly effective products. The aim is to venture into both the domestic and global markets.
Established in 2019 by Stuti Kothari, Ankit Kothari, and Ayush Kothari, WishCare specializes in a wide array of haircare and skincare products, including bond repair hair treatments, hair growth serums, face serums, sunscreens, and active-infused body lotions.
WishCare is dedicated to providing consumers with sustainable, distinctive, and hassle-free solutions for their needs. The company places a strong emphasis on clean and efficient formulations, eco-conscious packaging, and meaningful social initiatives.
WishCare asserts that its current Annual Recurring Revenue (ARR) is at INR 85 crore, having quadrupled over the past 12 months, all the while maintaining a double-digit EBITDA.
The company’s products are accessible across over 15 marketplaces, including Nykaa, Amazon, FlipKart, Purplle, Myntra, and their direct-to-consumer (D2C) website. Additionally, the company claims to have a customer base exceeding 1 million.
