Baskin Robbins, the renowned global ice cream manufacturer, anticipates a potential 25% year-on-year growth during the upcoming festive season.
The company pioneering innovative ice cream concepts has experienced increased demand from metropolitan and tier-one cities within the country.
“We have already witnessed promising early festivities and the momentum suggests a robust festive season ahead. It appears to be even better than the previous year, and our growth trajectory remains strong. We should anticipate a growth rate of atleast 20-25 per cent compared to last year,” said Mohit Khattar, CEO, of Graviss Foods Pvt Ltd.
Graviss Foods, the franchise partner of Baskin Robbins in India, is set to expand its footprint by opening 100 new stores in various cities this year. Additionally, they will introduce a novel concept called the ‘plant sundae,’ featuring edible soil made entirely from ice cream, presented in the form of a potted plant.
“The new stores are strategically spread across the country. By the end of the year, we anticipate reaching a total of approximately 950 parlours. Our approach has evolved over the years and we encompass fresh formats, innovative products and unique sundaes. Earlier this year we introduced ice cream pizzas and ice cream rocks. One can enjoy our ice cream pizzas at our parlours in more than 250 cities,” said Khattar.
Baskin Robbins anticipates a 30% year-on-year growth in the first half of the year, with an impressive 100% growth observed in the quick commerce sector.
“While the numbers for the recently concluded H1 are still being compiled, This is particularly impressive considering that last year itself was marked by robust growth. The festive season, coupled with events like the World Cup, is expected to contribute positively to the brand. Additionally, with elections on the horizon, there could be a further boost in the last quarter of the year. The growth in quick commerce has been substantial, consistently exceeding 100 per cent year-on-year for the past two years. We are on track for another 100 per cent or more increase over the previous year. quick commerce is thriving in metro cities, we haven’t observed a similar uptick in smaller cities,” added Khattar.
