Bacha Coffee, a Moroccan-inspired heritage brand, has expanded its international presence with the opening of its first store in Indonesia, as reported by World Coffee Portal.
The venue, spanning 4,300 square feet, situated within Jakarta’s Plaza Senayan shopping center, features a coffee bar and a takeaway counter.
Operated by franchisee Erajaya Food and Nourishment, the Jakarta store also includes a retail coffee boutique showcasing 200 packaged coffee varieties.
Erajaya Food and Nourishment manages licensed Paris Baguette outlets across Indonesia.
Established in Marrakech in 1910, Bacha Coffee boasts a rich history. Following its closure after the Second World War, it was rejuvenated in 2019 by Singapore-based V3 Gourmet.
It procures its coffee from over 35 countries known for coffee production.
International Presence: From Singapore to Qatar
In December 2022, V3 Gourmet inaugurated a Bacha Coffee establishment at Terminal 3 of Singapore’s Changi Airport.
The venue showcased illuminated glass arches along with a towering library of coffee canisters.
Bacha Coffee’s growth in Southeast Asia encompasses 16 outlets spanning Singapore, Malaysia, Hong Kong, Taiwan, and now Indonesia.
The brand also has a presence in Morocco, France, the United Arab Emirates (UAE), Kuwait, and Qatar.
ZAWYA reported that in March 2024, a Bacha Coffee branch debuted at Doha’s Villaggio Mall in Qatar.
According to Korea Joongang Daily, Bacha Coffee is poised to sustain its growth momentum by venturing into the South Korean market, with a store scheduled to open in Seoul in July.
A franchising arrangement with the Lotte Department Store makes its expansion possible.
Gabrielle Halim, CEO of Erajaya Food & Nourishment, expressed, “Bacha Coffee is celebrated for its unique concept and enticing selection of pure Arabica coffee varieties, and we are excited to introduce the legendary Moroccan coffee brand to Jakarta.”
“Bacha Coffee’s outstanding gift hampers align seamlessly with the Indonesian tradition of gift-giving.”
