Avantra by Trends, an ethnic wear brand under the vast umbrella of Reliance Retail, has inaugurated its 73rd retail outlet in Hyderabad, marking another milestone in its nationwide expansion, as announced by a company official on social media.
Situated at Aparna Neo Mall, Nallagandla, the recently unveiled store represents the seventh establishment of the brand in Hyderabad and the tenth within Telangana.
“Incredibly excited to unveil Avantra’s grand debut at Aparna Neo Mall, Nallagandla, Hyderabad. We’re committed to delivering an unparalleled shopping journey,” shared Sudhir Dnyanval, Head of Business Development at Avantra by Trends, in a post on LinkedIn.
The brand provides a wide array of products, encompassing sarees, lehengas, blouses, kurtas, dress materials, bridal collections, traditional jewelry, and accessories.
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The retailer opened its 72nd store three months ago at LuLu Mall Thiruvananthapuram, Kerala, following the launch of its 71st store at Phoenix Marketcity Mall, Kurla West, Mumbai.
Reliance Retail introduced Avantra by Trends in September 2021, establishing it as an exclusive concept store for sarees and women’s ethnic wear in Bengaluru.
Presently, the company operates in more than nine states, spanning Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Odisha, West Bengal, Assam, and Uttar Pradesh.
Established in 2006, Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. It offers a diverse range of products including food, grocery, jewelry, apparel, footwear, toys, home improvement items, electronics, and agricultural implements under different sub-brands. Together with other subsidiaries and affiliates of Reliance Retail Ventures Ltd (RRVL), it runs an integrated omni-channel network comprising over 18,836 stores.
The company possesses and manages fashion and lifestyle labels such as Reliance Trends, Trends Footwear, Reliance Jewels, Azorte, Centro, Fashion Factory, Yousta, and Ajio.
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