In a groundbreaking development for digestive health, Auric, a leading wellness brand, has launched its innovative “POOP EASY” effervescent tablets designed to combat constipation and promote efficient waste removal. Founder Deepak Agarwal shared the exciting news on LinkedIn, highlighting the product’s potential to bring relief and improved well-being to countless individuals grappling with digestive issues.
In today’s fast-paced world, maintaining healthy bowel hygiene has become a challenge due to factors such as outside food consumption, reliance on packaged foods, inadequate fiber intake, and irregular sleep patterns. Recognizing the prevalence of these issues among friends, family, and colleagues, Auric identified an opportunity to address a problem often overlooked in mainstream discussions.
Constipation, characterized by having fewer than three bowel movements per week, affects a significant portion of the population. While the frequency and schedule of bowel movements may vary from person to person, regularity and predictability are key indicators of good internal health.
Auric’s journey to create an effective constipation relief solution began with extensive keyword research, focusing initially on Triphala—a traditional Ayurvedic remedy made from three fruits: Amla, Bhibhitaki, and Haritaki. The impressive search volume for Triphala and its widespread use piqued the team’s interest.
Moving forward, Auric explored the benefits of Isabgol, also known as Psyllium Husk—an age-old source of dietary fiber known to add bulk to stool and facilitate easier elimination.
A surprising turn in their research came when they discovered the utility of castor oil, particularly during pregnancy, where it’s used to induce contractions in the same muscle responsible for pushing out stool.
However, Auric’s vision extended beyond conventional remedies. The team sought to create a product that not only combined the benefits of these natural ingredients but also offered instant relief. That’s when they unearthed the Ayurvedic wonder, Senna Leaves—a natural ingredient known for its fast-acting effects on constipation.
Auric’s formulation harnesses the power of these natural ingredients to provide a smoother and more satisfying bathroom experience, ultimately promoting overall well-being. Rooted in the principles of Ayurveda, each tablet contains carefully selected components that work in harmony to support digestive health, aiming to restore balance and vitality to everyday life.
The launch of “POOP EASY” signifies a significant step forward in digestive health solutions, promising individuals a natural, effective, and convenient way to manage constipation. With Auric’s commitment to combining modern science with time-tested Ayurvedic wisdom, these effervescent tablets offer hope for a happier, more comfortable life for all.
