Armani Exchange (A|X), the renowned Italian fashion brand, has unveiled its latest store in Bengaluru, situated within the Phoenix Mall of Asia, as confirmed by a post from a mall representative on social media.
“Inaugurating its newest outlet at Phoenix Mall of Asia, Armani Exchange brings forth the epitome of fashion,” stated Shailja Ruia, Senior General Manager of Leasing at The Phoenix Mills Ltd., in a recent LinkedIn update.
Armani Exchange caters to a broad demographic, ranging from late teens to those in their mid-thirties, providing trendy streetwear clothing and accessories designed for both men and women.
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Established in 1991, Armani Exchange represents Giorgio Armani’s mass-market sub-brand, appealing to the fashion-savvy demographic. Upon its inception, A|X absorbed elements from both the Armani Jeans and Armani Collezioni lines. With a presence in over 31 countries and online, its products are easily accessible to consumers worldwide.
In October 2016, Armani Exchange debuted its inaugural store in India at the Select Citywalk Mall located in New Delhi. The brand’s entry into the Indian market was facilitated through a collaboration with Reliance Brands Ltd. (RBL), a subsidiary of Reliance Industries Ltd., led by billionaire Mukesh Ambani.
Presently, Armani Exchange boasts a network of more than 26 stores across various cities in India, including Hyderabad, Kolkata, Bengaluru, New Delhi, Indore, Ahmedabad, Dehradun, Pune, Mumbai, Chennai, and Kochi.
Throughout its history, RBL has introduced numerous international brands to India, featuring names such as Bottega Veneta, Giorgio Armani, Balenciaga, Boss, and Zegna, among others.
Reliance has been in discussions with the Milan-based luxury company to introduce its acclaimed Armani/Caffè to India since 2020. The café chain is set to mark its Indian debut at Reliance’s Jio World Plaza in the coming months. The shopping center has allocated approximately 1,000 square feet for this upscale café.
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