Arby’s, a US-based fast-food sandwich chain, has announced the launch of two new burgers for the summer of 2024 (June through August) and a branded golf club in the lead-up to Father’s Day on June 16th.
The Deluxe Burger and the Big Cheesy Bacon Burger will be offered for a limited time at select participating Arby’s locations.
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With a price tag of $6.99, the Deluxe Burger features a succulent patty topped with American cheese, lettuce, tomatoes, onions, pickles, and burger sauce, all nestled within a toasted brioche bun.
Priced from $7.99, the Big Cheesy Bacon Burger boasts six strips of bacon, Swiss cheese, along with American cheese and additional toppings, served on a brioche bun.
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Arby’s has unveiled the Arby’s Burger Driver, a custom-branded golf club, emphasizing the fusion of dad’s favorite pastime and food—golf and burgers—as a tribute to Father’s Day.
The exclusive clubs will be accessible to a chosen group of customers through participation in an online contest, running from June 3rd to June 9th.
Ellen Rose, Arby’s chief marketing officer, expressed, “The Arby’s Burger Driver was crafted with our fans in mind, catering to those who have a passion for both golf and savoring a delicious burger.”
“We’re sure our burgers can beat the opposition and add some spice to our fans’ round of golf. We’re excited to see how the Burger Driver changes the fairway’s flavour profile.”
In February 2024, Arby’s reintroduced its Brown Sugar Bacon sandwich for a limited duration.
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