Apparel Group, a prominent fashion and lifestyle conglomerate, has joined forces with Myntra to bolster Victoria’s Secret‘s presence in India. Renowned for its lingerie, clothing, and beauty offerings, the American brand will now have a more accessible online platform in India, catering particularly to the style preferences of the younger demographic.
Through this partnership, Victoria’s Secret seeks to offer a seamless shopping journey customized for today’s generation, connecting global fashion trends with Indian consumers. Teaming up with Myntra enables Victoria’s Secret to extend its reach in the country, making its coveted products accessible to customers across almost 19,000 locations.
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According to Tushar Ved, President of Apparel Group India, “Partnerships are essential to seizing new opportunities and reaching higher levels of success. By collaborating with Myntra, we can take use of their digital marketing and e-commerce know-how to improve our online presence in India and provide customers with an unmatched shopping experience.”
Venu Nair, CXO of Strategic Partnerships and Omnichannel at Myntra, remarked, “This collaboration signifies a strategic step towards broadening the brand portfolio and underscores the synergistic alliance between the two entities.”
In the early phase of their collaboration, Victoria’s Secret will present an extensive range of beauty and accessory products on Myntra. As of December 25th, Myntra’s e-commerce platform featured 281 products from Victoria’s Secret.
Victoria’s Secret in India is marketed by the Apparel Group, a fashion and lifestyle conglomerate headquartered in the UAE. The brand has launched numerous exclusive outlets in major cities across the country and also operates its own online store.
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