American Brew Crafts Pvt Ltd (ABCL), a prominent brewing enterprise known for its craft beers, has announced its recent acquisition of Denzong Brewery situated in Odisha.
ABCL plans to invest over INR 80 Crore in acquiring and refurbishing the brewery. With a capacity to produce 2 Lakh cases of beer per month, this acquisition will increase American Brew Crafts Pvt Ltd’s owned capacity installation to 8 Lakh Cases per month. This includes their renowned Flying Monkey, Blockbuster, and Karjura range of beers.
This strategic step signifies a major milestone for ABCL, fostering the company’s expansion in East & Northeast India and reinforcing its dedication to providing top-tier craft beers to beer enthusiasts across the country.
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The acquisition seamlessly fits into ABCL’s growth and innovation vision, propelling the company ahead in the ever-evolving craft beer industry. ABCL maintains quality and consistency through small-batch production, where each batch undergoes thorough research and is meticulously crafted using premium malts and hops for exceptional flavor. With this addition, ABCL now operates three cutting-edge breweries, leveraging the latest German Technology, situated in Andhra Pradesh, Telangana, and Odisha. This setup ensures the delivery of top-notch brews and sustains a consistent supply across all operational regions.
Nagendra Tayi, Director and Chief Executive Officer of American Brew Crafts Pvt Ltd, expressed, “We are excited to fortify our presence by welcoming Denzong Brewery into the American Brew Crafts family. This acquisition will bolster our production capacity, meeting the rising consumer demand in the region. It’s a pivotal step in expanding our footprint in the East and Northeastern parts of the country. Our commitment lies in fostering the beer culture in India and offering diverse options to beer enthusiasts. With our seasoned team of brew masters ensuring consistency in taste and flavor across batches, we aim to delight beer connoisseurs and ensure they have a memorable experience. Additionally, our innovative and visually appealing packaging has received commendations from both customers and consumers.”
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