Tamil Nadu has seen a 35 per cent year-on-year growth, driven by strong demand for premium products, according to a company official from Amazon. Customers͏͏ in͏͏ the͏͏ state͏͏ are͏͏ increasingly͏͏ interested͏͏ in͏͏ high-end͏͏ consumer͏͏ electronics,͏͏ including͏͏ smartphones͏͏ priced͏͏ above͏͏ INR͏͏ 30,000͏͏ and͏͏ INR͏͏ 1͏͏ lakh,͏͏ double-door͏͏ refrigerators,͏͏ and͏͏ action͏͏ cameras,͏͏ among͏͏ other͏͏ items.
EMI͏͏ Options͏͏ Boost͏͏ Consumer͏͏ Purchases:
The͏͏ option͏͏ to͏͏ repay͏͏ purchases͏͏ through͏͏ convenient͏͏ easy-monthly-installments͏͏ (EMIs)͏͏ has͏͏ also͏͏ contributed͏͏ to͏͏ Tamil͏͏ Nadu’s͏͏ rapid͏͏ 35͏͏ per͏͏ cent͏͏ growth͏͏ rate,͏͏ said͏͏ Ranjit͏͏ Babu,͏͏ Director͏͏ of͏͏ Consumer͏͏ Electronics͏͏ at͏͏ Amazon͏͏ India.
“This͏͏ year͏͏ began͏͏ on͏͏ a͏͏ positive͏͏ note,͏͏ with͏͏ double-digit͏͏ growth͏͏ across͏͏ segments.͏͏ More͏͏ customers͏͏ are͏͏ choosing͏͏ to͏͏ shop͏͏ online.͏͏ Tamil͏͏ Nadu͏͏ has͏͏ registered͏͏ the͏͏ fastest͏͏ growth͏͏ rate͏͏ at͏͏ 35͏͏ per͏͏ cent͏͏ year-on-year,͏͏ compared͏͏ to͏͏ the͏͏ industry’s͏͏ single-digit͏͏ growth,”͏͏ he͏͏ said.
Continue͏͏ Exploring:͏͏ Amazon’s͏͏ home,͏͏ kitchen,͏͏ and͏͏ outdoors͏͏ category͏͏ sees͏͏ 25-27%͏͏ CAGR͏͏ over͏͏ three͏͏ years
Tier͏͏ II͏͏ and͏͏ III͏͏ Towns͏͏ Fuel͏͏ Expansion:
Babu͏͏ also͏͏ noted͏͏ that͏͏ the͏͏ company͏͏ has͏͏ been͏͏ seeing͏͏ strong͏͏ sales͏͏ from͏͏ Tier͏͏ II͏͏ and͏͏ III͏͏ towns͏͏ in͏͏ Tamil͏͏ Nadu.͏͏ “For͏͏ instance,͏͏ places͏͏ like͏͏ Salem,͏͏ Madurai,͏͏ and͏͏ Tiruchirappalli͏͏ are͏͏ making͏͏ significant͏͏ contributions.͏͏ We͏͏ are͏͏ serving͏͏ hundreds͏͏ of͏͏ pin͏͏ codes͏͏ across͏͏ the͏͏ state,”͏͏ he͏͏ said.
Company͏͏ officials͏͏ stated͏͏ that͏͏ Amazon͏͏ has͏͏ approximately͏͏ 16͏͏ lakh͏͏ sellers͏͏ across͏͏ India,͏͏ with͏͏ 95,000͏͏ based͏͏ in͏͏ Tamil͏͏ Nadu.
Babu͏͏ stated͏͏ that͏͏ purchases͏͏ made͏͏ through͏͏ EMI͏͏ options,͏͏ including͏͏ Amazon’s͏͏ Pay͏͏ Later,͏͏ have͏͏ been͏͏ growing͏͏ by͏͏ 45-55͏͏ per͏͏ cent͏͏ across͏͏ various͏͏ product͏͏ categories.
“There͏͏ are͏͏ numerous͏͏ ways͏͏ for͏͏ customers͏͏ to͏͏ upgrade,͏͏ and͏͏ we’re͏͏ highly͏͏ optimistic͏͏ about͏͏ premiumisation͏͏ across͏͏ categories͏͏ in͏͏ Tamil͏͏ Nadu.͏͏ Both͏͏ Tamil͏͏ Nadu͏͏ and͏͏ Chennai͏͏ have͏͏ emerged͏͏ as͏͏ key͏͏ regions͏͏ for͏͏ the͏͏ consumer͏͏ electronics͏͏ category͏͏ on͏͏ Amazon.in,”͏͏ he͏͏ said.
Upcoming͏͏ “Great͏͏ Indian͏͏ Festival”
Babu͏͏ and͏͏ other͏͏ senior͏͏ officials͏͏ were͏͏ in͏͏ the͏͏ city͏͏ to͏͏ announce͏͏ the͏͏ 30-day͏͏ sale͏͏ event,͏͏ “The͏͏ Great͏͏ Indian͏͏ Festival,”͏͏ set͏͏ to͏͏ kick͏͏ off͏͏ on͏͏ their͏͏ portal͏͏ from͏͏ September͏͏ 27.
“There͏͏ will͏͏ be͏͏ numerous͏͏ new͏͏ product͏͏ launches͏͏ during͏͏ the͏͏ Great͏͏ Indian͏͏ Festival,”͏͏ he͏͏ said,͏͏ adding͏͏ that͏͏ the͏͏ e-commerce͏͏ platform͏͏ has͏͏ already͏͏ seen͏͏ increased͏͏ demand͏͏ for͏͏ air͏͏ conditioners,͏͏ refrigerators,͏͏ headphones,͏͏ PC͏͏ accessories,͏͏ and͏͏ smartwatches͏͏ ahead͏͏ of͏͏ the͏͏ festive͏͏ season.
He͏͏ mentioned͏͏ that͏͏ in͏͏ the͏͏ smartphone͏͏ category,͏͏ Apple͏͏ iPhone,͏͏ Samsung,͏͏ and͏͏ OnePlus͏͏ have͏͏ been͏͏ the͏͏ most͏͏ popular͏͏ brands,͏͏ while͏͏ Sony͏͏ and͏͏ LG͏͏ were͏͏ the͏͏ top͏͏ choices͏͏ for͏͏ customers͏͏ purchasing͏͏ smart͏͏ TVs.
Babu͏͏ stated͏͏ that͏͏ the͏͏ company͏͏ has͏͏ launched͏͏ a͏͏ ‘Phone͏͏ Setup͏͏ Service,’͏͏ allowing͏͏ customers͏͏ to͏͏ receive͏͏ assistance͏͏ from͏͏ an͏͏ Amazon-appointed͏͏ professional͏͏ for͏͏ setting͏͏ up͏͏ their͏͏ smartphones,͏͏ including͏͏ installing͏͏ preferred͏͏ apps,͏͏ linking͏͏ email͏͏ addresses,͏͏ and͏͏ more.
The͏͏ “Phone͏͏ Setup͏͏ Service”͏͏ will͏͏ be͏͏ available͏͏ to͏͏ customers͏͏ for͏͏ an͏͏ additional͏͏ cost͏͏ of͏͏ INR͏͏ 120.͏͏ He͏͏ mentioned͏͏ that͏͏ this͏͏ service͏͏ will͏͏ be͏͏ expanded͏͏ to͏͏ over͏͏ 300͏͏ cities͏͏ across͏͏ India.
