Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail Ventures Limited (RRVL), made a notable entry into the Indian market with the launch of Alan’s Bugles. This exciting introduction took place on Friday, as RCPL unveiled its latest offering to the Indian consumers.
Bugles, the renowned brand of corn chip snacks, enjoys global popularity and is owned by General Mills. Its delectable offerings can be found in prominent markets worldwide, including the UK, US, and the Middle East.
Alan’s Bugles will be competitively priced, starting at INR 10, offering an array of enticing flavors to choose from. These flavors include the classic Original (Salted), as well as the delightful options of Tomato and Cheese.
According to a statement from the company, the product will initially launch in Kerala and subsequently expand its presence across India. The gradual expansion plan reflects the company’s strategic approach to reach a wider consumer base in different regions of the country.
RCPL’s FMCG portfolio has expanded to include a wide array of popular brands. Among them are Campa, Sosyo, Raskik, Toffeeman, Maliban Glimmer, Dozo, and many more. These brands exemplify RCPL’s commitment to offering a diverse range of high-quality products to meet the evolving demands of consumers.
“We intend to actively participate in the growing western snacks market with greater focus on taste profile and overall experience. We are excited to launch range of Alan’s snacks starting with Bugles, which is yet another step towards expanding our footprint in the FMCG market,” RCPL spokesperson said.
“General Mills is thrilled to have one of its most globally loved brands – Bugles in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe,” said Sheshadri Savalgi, Finance Director at General Mills India.
For the fiscal year ending on March 31, 2023, RRVL announced a consolidated turnover of INR 2,60,364 crore (equivalent to $31.7 billion) and achieved a net profit of INR 9,181 crore (equivalent to $1.1 billion).
