Akshayakalpa Organic, the esteemed organic dairy products company, has recently made a significant move in its business strategy. In an official press release on Tuesday, the company revealed its exciting foray into the fruits and vegetables category. This strategic expansion marks a notable milestone for Akshayakalpa Organic as it aims to provide a broader range of organic options to its discerning customers.
The company has initiated the rollout of its service in phase 1, reaching over 50 towns and cities across Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Maharashtra. Looking ahead, the company aims to progressively expand its delivery offering in these states through subsequent phases.
Shashi Kumar, CEO, and Co-founder of Akshayakalpa Organic, said, “Our consumers are well-read and are aware of the health benefits of organic eating; the introduction of Organic Greens for them was a significant decision. With the launch, we are aiming for a 15% addition to our revenue by FY 25.”
According to Kumar, there has been a growing demand for organic food, particularly in the Western and Southern parts of the country.
According to a report by Sheer Analytics and Insights, the organic fruits and vegetables market in India is set to achieve a significant milestone, with an estimated value of USD 6.8 billion. This market is expected to experience a robust compound annual growth rate (CAGR) of 19.1 percent from 2022 to 2032.
In 2010, Akshayakalpa entered the market as a dairy company, specializing in the sale of organic milk. However, the company didn’t stop there. It has since broadened its horizons and diversified its product offerings. Currently, Akshayakalpa boasts an expanded portfolio that includes not only organic milk but also an array of milk products like ghee, cheese, butter, paneer, curd, and buttermilk. Moreover, the company has ventured into non-dairy products, ranging from bread, honey, and batter to coconut and virgin coconut oil.
