ADS Group, a prominent player in India’s alcoholic beverages industry, has expanded its portfolio into the ultra-premium whisky market by introducing Woodnote Premium Blended Select Cask Whisky in Delhi and Haryana.
Dubbed as “Serenity Uncasked,” Woodnote Premium Whisky seamlessly combines the finest Scotch malts with handpicked Indian grain spirits, resulting in a blend that captures the serene essence of nature’s tranquility through its harmonious flavors.
Woodnote Premium Whisky is available in Delhi and Haryana, priced at INR 1000 and INR 850 per quart (750ml) respectively in these regions. It is also offered in Pint (375 ml) and Nip (180 ml) sizes. In the Delhi market, consumers can find it in miniature bottles (90ml) and a trendy Hip Flask pack (200ml).
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In the swiftly expanding premium market, Woodnote Premium Whisky endeavors to enchant whisky aficionados with its sophisticated flavor profile and stylish packaging.
Paras Maan, Chief Operating Officer at ADS Group, expressed, “Woodnote Premium Whisky represents our homage to the untouched tranquility of nature. From its distinctive teal-colored monocarton design, which introduces a refreshing contemporary aesthetic, to its refined flavor profile, every aspect embodies our dedication to delighting whisky enthusiasts with an exceptionally premium product and an elevated sipping experience. We are thrilled by the overwhelmingly positive reception from consumers in Delhi and Haryana.
Initially launching Woodnote Premium Whisky in Haryana and Delhi allowed us to gauge consumer feedback before a nationwide rollout. The high rate of repeat purchases and the praise for its premium packaging and superb blend have surpassed our expectations. Crafted to appeal to the discerning palates of modern consumers, Woodnote Premium Whisky, with its refreshing teal-colored monocarton design and sophisticated flavor profile, is poised to resonate deeply with our target audience as we introduce it to more markets under the banner of ‘Serenity Uncasked’.”
Woodnote Premium Whisky tantalizes the senses with delicate peat and maritime aromas, accompanied by nuances of vanilla and ripe fruit. Upon tasting, it presents a harmonious fusion of gentle peat, vanilla, pepper, and oak undertones, leading to a velvety finish accentuated by the sweetness of oak and fruit.
Following its successful launch in Delhi and Haryana, ADS Group plans to expand the availability of Woodnote Premium Whisky in premium retail outlets and on-premise locations across India.
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