Adani Wilmar’s Fortune brand has recently launched a new range of regionally customized pulses that cater to the hyperlocal tastes of customers in Northern and Eastern India. This new range includes nine different types of pulses, such as Arhar Dal, Moong Dal, and Rajma Chitra, among others. These pulses are unpolished and sortex-cleaned, making them not only tasty but also rich in protein.
The launch of this new range is in line with Adani Wilmar’s commitment to delivering high-quality and affordable kitchen essentials to Indian consumers. The company is one of the largest food FMCG companies in India and is known for offering a wide range of products that cater to different customer groups.
Mr. Vineeth Viswambharan, Associate Vice President, Marketing & Sales, Adani Wilmar, said, “Our focus is on expanding regional relevance and consumer affinity towards Fortune across India through products adapted to match hyperlocal tastes. It is a step towards gaining the consumer’s trust in our food products and go beyond Fortune’s edible oils. We aim to establish Fortune as a reliable brand for the entire basket of staple foods by providing premium quality, value-for-money products to our customers.”
Adani Wilmar Limited (AWL) offers a diverse range of products that includes edible oil, wheat flour, rice, pulses, and sugar. These products are available under a wide range of brands, catering to different customer groups across a broad price spectrum. AWL’s commitment to quality is reflected in its state-of-the-art manufacturing facilities that employ the latest technologies to ensure that all products are of the highest quality.
The new range of regionally customized pulses from Adani Wilmar’s Fortune brand is available in 500g and 1kg consumer packs, making it convenient for customers to purchase and use them in their daily cooking. These pulses are available on major e-commerce platforms and stores in the targeted regions, making them easily accessible to customers.
Adani Wilmar’s Fortune brand has introduced a new range of regionally customized pulses that cater to the hyperlocal tastes of customers in Northern and Eastern India. This launch is in line with the company’s commitment to delivering high-quality and affordable kitchen essentials to Indian consumers. The new range of pulses is available in convenient consumer packs and is easily accessible on major e-commerce platforms and stores in the targeted regions.
