Adani Wilmar (AWL), a prominent player in the food and FMCG industry and a key contender in India’s edible oil market, has unveiled its latest offering: Fortune Pehli Dhaar First-Pressed Mustard Oil. This introduction marks a significant step in enhancing the mustard oil segment, presenting a premium product tailored for discerning consumers who value exquisite flavor, purity, and heritage.
The debut of the brand’s first-pressed mustard oil brings consumers back to its original roots. Crafted from the finest mustard seeds sourced from Rajasthan, and using the traditional wooden kolhu technique, this oil captures the essence of authenticity. Through a gentle pressing process, it preserves the oil’s natural richness, resulting in a flavor profile that is unmatched. With its robust mustard aroma, deep hue, and elevated taste, it enhances every culinary creation to new heights.
Continue Exploring: Adani Wilmar sees double-digit growth in edible oil and food divisions during Q4 FY24
Fortune Pehli Dhaar First-Pressed Oil reflects the essence of Fortune’s brand values, rooted in tradition and the spirit of India. Crafted using time-honored techniques, this product embodies purity and authenticity, enriching the culinary journey for consumers.
Vineeth Viswambharan, Associate Vice President of Marketing & Sales at Adani Wilmar, expressed excitement about the newest addition to the portfolio, Fortune Pehli Dhaar First-Pressed Mustard Oil. He stated, “We are delighted to present a product that revolutionizes the mustard oil experience for Indian consumers. In a time dominated by fast-paced mass production, our product stands out by embracing a slow and traditional process, ensuring its exceptional taste and rich aroma are preserved.”
Fortune Pehli Dhaar is tailored to meet the refined tastes of our esteemed customers, delivering an unmatched journey back to genuine flavors. A robust marketing strategy has been devised for Fortune Pehli Dhaar First-Pressed Mustard Oil, utilizing both print and digital platforms. The product will be conveniently offered in 1L PET bottles and pouches, accessible through diverse sales channels including general trade, modern format stores, and e-commerce, spanning across Delhi NCR, Kolkata, Lucknow, Mumbai, and Bengaluru.
Continue Exploring: Annapurna Swadisht enters edible oil market with acquisition of Arati mustard oil brand for INR 28 Crore
