Jaypore, the artisanal lifestyle brand under Aditya Birla Fashion and Retail Ltd. (ABFRL), has inaugurated its 26th retail outlet in Hyderabad, expanding its presence across the nation.
Situated within Banjara Hills’ GVK One Mall, this newly opened outlet marks Jaypore’s third establishment in Hyderabad.
“We are thrilled to unveil our 26th store, now open at GVK One Mall in Hyderabad,” shared Jayesh Nair, regional business manager at ABFRL, in a LinkedIn update. Nair highlighted the company’s dedication to enhancing customer experiences through this expansion.
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Product Range:
The store provides handcrafted attire for both men and women, in addition to a selection of home decor, jewellery, and textiles inspired by craft traditions from across India.
Founded in 2012 by Puneet Chawla and Shilpa Sharma, Jaypore initially operated as an online platform. In 2018, the company ventured into offline retailing by inaugurating its debut store in New Delhi. The subsequent year, it became a part of the Aditya Birla Group through acquisition.
ABFRL recently collaborated with Ingenuity, a commerce solution provider, to introduce Jaypore to the US market. Ingenuity will provide technological and marketing support, facilitating the company’s expansion of its direct-to-consumer (D2C) presence worldwide.
Aditya Birla Fashion and Retail Ltd. (ABFRL), the retail division of the Aditya Birla Group, manages a portfolio of international fashion and lifestyle brands, including Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, and Galeries Lafayette.
As of March 2023, the company boasts a network of more than 3,977 stores spanning approximately 33,535 multi-brand outlets, along with 6,723 points of sale within department stores throughout India.
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