Allied Blenders and Distillers Limited (ABDL), the third-largest Indian IMFL company in terms of annual sales volumes from Fiscal 2014 to Fiscal 2022, has unveiled Zoya Special Batch Premium Gin (“Zoya”) in the Maumbai market. This expansion follows its successful debut in Gurgaon, marking Zoya’s introduction to Maharashtra. Zoya is meticulously crafted from 100 percent grain and natural spirits, infused with juniper and a blend of 12 botanicals, resulting in a refreshing and unique flavor profile.
This release underscores ABDL’s commitment to enriching its portfolio with premium selections and broadening its reach in the premium market segment. Zoya has garnered notable acclaim lately, clinching the “Campaign Innovator of the Year” accolade at Icons of Gin India 2024 and the “New Product of the Year” title at Ambrosia Awards INDSPIRIT 2024.
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ABDL’s managing director, Alok Gupta, said, “We are excited to introduce our Zoya gin to Maharashtra. We are dedicated to quality and innovation as we work to improve the customer experience throughout time.”
Zoya Special Batch Premium Gin, priced at INR 2200 for a 750ml bottle, will be accessible at leading hotels, restaurants, and liquor retail outlets throughout Maharashtra, inviting consumers to savor its artisanal craftsmanship.
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