A Little Extra, a distinctive jewellery brand based in Guwahati, is renowned for its unique designs inspired by emotions and natural elements. Catering to individuals who seek originality in their accessories, it stands out in the market. Despite its humble beginnings, the brand started with an initial investment of just INR 5,000, yet has impressively sold over 80,000 products since its inception.
Their vast collection encompasses over 500 designs, blending traditional art forms with contemporary aesthetics, all available at affordable prices.
To accelerate their expansion, they are presently pursuing an investment of INR 48 lakh in return for a 6% equity stake.
Founded by Diksha Singhi, a Guwahati native, A Little Extra has seen remarkable growth, evolving from a modest initial investment to achieving a significant sales milestone of over 80,000 products.
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Diksha’s vision for the brand revolves around providing one-of-a-kind, budget-friendly jewellery that connects with emotions and elements, catering to individuals seeking uniqueness.
The brand has adeptly blended traditional art forms with a contemporary touch, striving to make a lasting impression on the jewellery market.
With over 500 distinctive designs, “A Little Extra” enters the vast Indian jewellery market, intertwining emotions and elements with both traditional and modern craftsmanship.
Starting with a mere INR 5,000, the brand has experienced significant growth. The Indian jewellery industry, renowned for its rich cultural heritage and diversity, provides fertile ground for innovative brands like “A Little Extra.”
By meeting the rising demand for affordable, distinctive jewellery, the brand holds a strong position among consumers who prioritize personalization and cultural significance in their accessories.
During a recent airing of Shark Tank India, Diksha Singhi pitched “A Little Extra,” seeking INR 48 lakh for a 6% equity stake, valuing the startup at INR 8 crore.
The pitch sparked intense negotiations among the investors, with Ritesh initially meeting Singhi’s request, igniting a competitive bidding process.
Vineeta’s counteroffer of INR 48 lakh for an 8% equity share slightly reduced the valuation, intensifying the situation as Anupam joined forces with Vineeta, while Ritesh teamed up with Aman, sticking to the initial valuation.
The stakes rose when Vineeta and Anupam increased their offer to INR 60 lakh for a 7.5% equity share, keeping the valuation at INR 8 crore, a proposition Singhi accepted.
Aman’s remark, “Good product, bad sharks,” sprinkled an intriguing element into the already intense investment negotiations.
As per Diksha Singhi, the raised capital will be allocated towards broadening its product range, entering new markets, upgrading technology and infrastructure, and bolstering marketing endeavors.
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