Fashion and lifestyle e-commerce platform Myntra anticipates͏͏ a͏͏ 1.6-fold͏͏ increase͏͏ in͏͏ traffic͏͏ during͏͏ its͏͏ festive͏͏ sale,͏͏ the͏͏ Big Fashion Festival (BFF),͏͏ compared͏͏ to͏͏ regular͏͏ business͏͏ days.
Early͏͏ Access͏͏ for͏͏ Myntra Insiders:
Starting͏͏ on͏͏ 26͏͏ September,͏͏ with͏͏ early͏͏ access͏͏ for͏͏ Myntra͏͏ Insiders͏͏ on͏͏ 25͏͏ September,͏͏ the͏͏ sale͏͏ offers͏͏ customers͏͏ three͏͏ times͏͏ the͏͏ value͏͏ on͏͏ fashion,͏͏ beauty,͏͏ and͏͏ lifestyle͏͏ products.
Over͏͏ 3.4͏͏ Million͏͏ Styles͏͏ Available:
This͏͏ year’s͏͏ BFF͏͏ will͏͏ showcase͏͏ over͏͏ 3.4͏͏ million͏͏ styles͏͏ from͏͏ more͏͏ than͏͏ 9,700͏͏ brands,͏͏ representing͏͏ an͏͏ increase͏͏ of͏͏ 3,700͏͏ from͏͏ last͏͏ festive͏͏ season.͏͏ The͏͏ event͏͏ will͏͏ also͏͏ include͏͏ approximately͏͏ 16,000͏͏ kirana͏͏ partners͏͏ across͏͏ 98%͏͏ of͏͏ serviceable͏͏ pin͏͏ codes.
Myntra͏͏ will͏͏ introduce͏͏ a͏͏ ‘Brand͏͏ Of͏͏ The͏͏ Day’͏͏ promotion͏͏ offering͏͏ exceptional͏͏ value,͏͏ alongside͏͏ a͏͏ ‘Buy͏͏ 1,͏͏ Get͏͏ 4’͏͏ deal͏͏ and͏͏ the͏͏ ‘Brand͏͏ Mania’͏͏ event,͏͏ which͏͏ provides͏͏ discounts͏͏ on͏͏ premium͏͏ brands.
Continue͏͏ Exploring:͏͏ Myntra’s͏͏ GenZ͏͏ customer͏͏ base͏͏ doubles͏͏ to͏͏ 16͏͏ Mn͏͏ in͏͏ 2024
Extra͏͏ Discounts͏͏ and͏͏ Cashback͏͏ Opportunities͏͏ for͏͏ Shoppers:
During͏͏ the͏͏ event,͏͏ customers͏͏ can͏͏ enjoy͏͏ an͏͏ extra͏͏ 7.5%͏͏ +͏͏ 5%͏͏ discount͏͏ by͏͏ using͏͏ Myntra’s͏͏ co-branded͏͏ credit͏͏ card͏͏ in͏͏ partnership͏͏ with͏͏ Kotak͏͏ Mahindra͏͏ Bank.͏͏ With͏͏ guaranteed͏͏ cashback͏͏ from͏͏ PhonePe͏͏ and͏͏ financial͏͏ institutions͏͏ like͏͏ ICICI,͏͏ Kotak,͏͏ and͏͏ Axis,͏͏ Myntra͏͏ shoppers͏͏ can͏͏ receive͏͏ up͏͏ to͏͏ 10%͏͏ off.͏͏ Customers͏͏ will͏͏ also͏͏ have͏͏ the͏͏ option͏͏ for͏͏ no-cost͏͏ EMI͏͏ through͏͏ Bajaj͏͏ Finserv.
“As͏͏ we͏͏ prepare͏͏ to͏͏ launch͏͏ Myntra’s͏͏ Big͏͏ Fashion͏͏ Festival,͏͏ we͏͏ are͏͏ excited͏͏ to͏͏ offer͏͏ a͏͏ massive͏͏ selection͏͏ of͏͏ 3.4͏͏ million͏͏ styles͏͏ from͏͏ top͏͏ brands͏͏ in͏͏ the͏͏ fashion,͏͏ beauty,͏͏ and͏͏ lifestyle͏͏ sectors,”͏͏ said͏͏ Neha͏͏ Wali,͏͏ senior͏͏ director͏͏ of͏͏ revenue͏͏ and͏͏ growth͏͏ at͏͏ Myntra.͏͏ “Following͏͏ the͏͏ spike͏͏ in͏͏ demand͏͏ observed͏͏ during͏͏ previous͏͏ festivals͏͏ like͏͏ Ganesh͏͏ Chaturthi͏͏ and͏͏ Onam,͏͏ we͏͏ expect͏͏ a͏͏ significant͏͏ increase͏͏ in͏͏ demand͏͏ during͏͏ BFF.”
Myntra͏͏ will͏͏ offer͏͏ over͏͏ 75,000͏͏ styles͏͏ in͏͏ Myntra͏͏ FWD,͏͏ targeting͏͏ Gen͏͏ Z͏͏ consumers,͏͏ along͏͏ with͏͏ 470,000͏͏ premium͏͏ and͏͏ stylish͏͏ products͏͏ in͏͏ the͏͏ home͏͏ sector͏͏ and͏͏ 70,000͏͏ styles͏͏ in͏͏ its͏͏ gifting͏͏ category.
Myntra’s͏͏ Extensive͏͏ Reach͏͏ and͏͏ Diverse͏͏ Brand͏͏ Portfolio:
Bengaluru-based͏͏ Myntra,͏͏ owned͏͏ by͏͏ Flipkart͏͏ Group,͏͏ offers͏͏ a͏͏ diverse͏͏ range͏͏ of͏͏ fashion,͏͏ beauty,͏͏ and͏͏ lifestyle͏͏ brands,͏͏ including͏͏ H&M,͏͏ Levi’s,͏͏ Tommy͏͏ Hilfiger,͏͏ Louis͏͏ Philippe,͏͏ Jack͏͏ &͏͏ Jones,͏͏ Mango,͏͏ Forever͏͏ 21,͏͏ Marks͏͏ &͏͏ Spencer,͏͏ W,͏͏ Biba,͏͏ Nike,͏͏ Puma,͏͏ Crocs,͏͏ M.A.C,͏͏ and͏͏ Fossil.
The͏͏ company͏͏ currently͏͏ serves͏͏ over͏͏ 19,000͏͏ pin͏͏ codes͏͏ nationwide͏͏ and͏͏ has͏͏ nearly͏͏ 60͏͏ million͏͏ monthly͏͏ active͏͏ users.
