Arvind Fashions Ltd aims to aggressively expand its casual lifestyle wear brand, US Polo Assn., in India,͏͏ prioritising͏͏ store͏͏ expansion͏͏ and͏͏ marketing͏͏ investments.͏͏ As͏͏ the͏͏ fastest-growing͏͏ market͏͏ for͏͏ the͏͏ brand͏͏ globally,͏͏ the͏͏ company͏͏ sees͏͏ the͏͏ potential͏͏ for͏͏ sales͏͏ to͏͏ reach͏͏ INR͏͏ 5,000͏͏ crore͏͏ in͏͏ the͏͏ coming͏͏ years.
Shailesh Chaturvedi,͏͏ MD͏͏ &͏͏ CEO͏͏ of͏͏ Arvind͏͏ Fashions͏͏ Ltd,͏͏ stated,͏͏ “US͏͏ Polo͏͏ Assn.͏͏ is͏͏ the͏͏ leading͏͏ casual͏͏ lifestyle͏͏ brand,͏͏ with͏͏ India͏͏ being͏͏ its͏͏ fastest-growing͏͏ global͏͏ market.͏͏ The͏͏ brand͏͏ has͏͏ nearly͏͏ reached͏͏ INR͏͏ 2,000͏͏ crore͏͏ in͏͏ net͏͏ sales͏͏ value.͏͏ Its͏͏ potential͏͏ for͏͏ expansion͏͏ is͏͏ significant,͏͏ and͏͏ we͏͏ are͏͏ actively͏͏ introducing͏͏ adjacent͏͏ categories.͏͏ The͏͏ brand͏͏ is͏͏ particularly͏͏ appealing͏͏ in͏͏ smaller͏͏ towns͏͏ and͏͏ cities.͏͏ We͏͏ have͏͏ an͏͏ aggressive͏͏ growth͏͏ strategy͏͏ that͏͏ includes͏͏ store͏͏ rollouts,͏͏ increased͏͏ advertising͏͏ and͏͏ marketing͏͏ investments,͏͏ and͏͏ enhancing͏͏ our͏͏ online͏͏ presence.”
Strategic͏͏ Growth͏͏ Initiatives͏͏ and͏͏ New͏͏ Category͏͏ Introductions:
Last͏͏ year,͏͏ the͏͏ company͏͏ launched͏͏ a͏͏ dedicated͏͏ website͏͏ for͏͏ US͏͏ Polo͏͏ in͏͏ India.͏͏ “There͏͏ is͏͏ potential͏͏ for͏͏ it͏͏ to͏͏ grow͏͏ into͏͏ a͏͏ INR͏͏ 5,000-crore͏͏ brand͏͏ in͏͏ the͏͏ near͏͏ to͏͏ mid-term.͏͏ The͏͏ brand͏͏ appeals͏͏ to͏͏ all͏͏ genders͏͏ and͏͏ age͏͏ groups,͏͏ excelling͏͏ in͏͏ both͏͏ apparel͏͏ and͏͏ accessories,”͏͏ he͏͏ added.
Recently,͏͏ US͏͏ Polo͏͏ Assn.͏͏ introduced͏͏ a͏͏ premium͏͏ capsule͏͏ line͏͏ in͏͏ collaboration͏͏ with͏͏ its͏͏ brand͏͏ ambassador,͏͏ Maharaja͏͏ Sawai͏͏ Padmanabh͏͏ Singh,͏͏ blending͏͏ Jaipur’s͏͏ royal͏͏ heritage͏͏ with͏͏ the͏͏ “refined͏͏ elegance”͏͏ of͏͏ sports͏͏ fashion,͏͏ the͏͏ company͏͏ announced.͏͏ The͏͏ US͏͏ Polo͏͏ Assn.͏͏ x͏͏ Pacho͏͏ Collection͏͏ will͏͏ be͏͏ available͏͏ at͏͏ select͏͏ stores͏͏ across͏͏ India,͏͏ on͏͏ uspoloassn.in,͏͏ and͏͏ exclusively͏͏ on͏͏ Myntra͏͏ this͏͏ autumn.
Continue Exploring: Arvind Fashions Q4͏͏ net͏͏ profit͏͏ rises͏͏ to͏͏ INR͏͏ 39.7͏͏ Cr,͏͏ revenue͏͏ grows͏͏ 3.6%͏͏ to͏͏ INR͏͏ 1,094͏͏ Cr
The͏͏ brand͏͏ is͏͏ currently͏͏ available͏͏ in͏͏ approximately͏͏ 450͏͏ stores͏͏ across͏͏ the͏͏ country.͏͏ “We͏͏ project͏͏ a͏͏ compound͏͏ annual͏͏ growth͏͏ rate͏͏ (CAGR)͏͏ of͏͏ 15͏͏ per͏͏ cent͏͏ in͏͏ terms͏͏ of͏͏ square͏͏ footage.͏͏ This͏͏ means͏͏ we͏͏ can͏͏ add͏͏ around͏͏ 60-70͏͏ stores͏͏ annually͏͏ for͏͏ the͏͏ brand.͏͏ We͏͏ are͏͏ also͏͏ launching͏͏ large͏͏ flagship͏͏ stores͏͏ for͏͏ US͏͏ Polo͏͏ Assn.͏͏ in͏͏ 15-20͏͏ key͏͏ locations,͏͏ which͏͏ will͏͏ showcase͏͏ the͏͏ full͏͏ range,͏͏ including͏͏ menswear,͏͏ footwear,͏͏ womenswear,͏͏ and͏͏ kidswear,”͏͏ Chaturvedi͏͏ added.
Arvind͏͏ Fashions͏͏ Ltd’s͏͏ portfolio͏͏ includes͏͏ both͏͏ international͏͏ and͏͏ indigenous͏͏ brands,͏͏ such͏͏ as͏͏ Arrow,͏͏ Tommy͏͏ Hilfiger,͏͏ Calvin͏͏ Klein,͏͏ and͏͏ Flying͏͏ Machine.
Positive͏͏ Growth͏͏ Outlook͏͏ for͏͏ Festival͏͏ Season:
In͏͏ response͏͏ to͏͏ a͏͏ query͏͏ about͏͏ the͏͏ growth͏͏ outlook,͏͏ Chaturvedi͏͏ stated,͏͏ “We͏͏ anticipate͏͏ higher͏͏ growth͏͏ than͏͏ in͏͏ the͏͏ previous͏͏ fiscal͏͏ year,͏͏ potentially͏͏ reaching͏͏ high͏͏ single͏͏ digits͏͏ or͏͏ even͏͏ double͏͏ digits,͏͏ depending͏͏ on͏͏ market͏͏ conditions.͏͏ Overall,͏͏ there͏͏ is͏͏ definitely͏͏ an͏͏ optimistic͏͏ sentiment͏͏ surrounding͏͏ the͏͏ festival͏͏ season.”
