Kidbea, the homegrown kidswear brand known for its bamboo based clothing, is gearing up for one of its biggest expansion phases yet. The company has shared an ambitious plan to launch one hundred new outlets over the next twenty four months, aiming to push its revenues to the five hundred crore mark. The move signals a strong shift from an online first approach to a deeper offline presence, driven by rising demand for sustainable and skin friendly apparel for children.
The brand’s newest stores have been designed to feel warm and inviting, with soft pastel tones, playful decor, and neatly displayed collections. The focus is on creating a space where parents can browse comfortably and children feel at ease. Kidbea’s founders believe that the experience inside the store is as important as the product itself, especially when it comes to young families.
As part of its rollout strategy, Kidbea will open clusters of stores across North and West India, strengthening its reach in cities where awareness for eco friendly products is growing quickly. The bigger push, however, is aimed at the southern region, which the brand sees as a high potential market. Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, and Madurai have already been identified as key cities for aggressive expansion.
Kidbea’s confidence comes from the steady rise in demand for bamboo based fabric, which is known for being gentle on the skin, breathable, and suitable for children with sensitivities. With parents becoming more conscious about what their kids wear, the brand feels the timing is ideal for a larger offline footprint.
If Kidbea manages to hit its target of one hundred stores and five hundred crore revenue, it would mark one of the strongest growth stories in the kids apparel segment in recent years.
