Gurugram-based fashion delivery start-up Zulu Club has raised $250,000 in pre-seed funding from early-stage VC firm TDV Partners. With the capital, the brand is gearing up to expand across more neighbourhoods in Delhi NCR, aiming to get closer to the fast-moving urban shopper.
Zulu Club blends convenience with experience by offering a unique fashion delivery model: users can shop from local malls and retail outlets, request live product guidance, and receive curated “Try-at-Home” kits—all delivered in just 100 minutes.
Founder Adarsh Bhatia says the idea came from a common frustration: fast fashion apps may offer endless variety, but they leave out the confidence and comfort of trying things on. “We’re bringing back that confidence—without dragging people into traffic or endless returns. Zulu Club is for millennials and Gen Z who want quick access to style, with a personal touch,” he said.
Instead of static images and confusing size charts, Zulu Club lets users actually try clothes at home before making a decision. It’s a model built around the needs of time-strapped, style-conscious urban consumers.
“Fashion shopping should be simple, smart, and trustworthy,” added Ujwal Sutaria, General Partner at TDV Partners. “Zulu Club is solving a real pain point—people don’t just want fast delivery, they want to feel good about what they’re buying.”
With the new funding, Zulu Club plans to refine its Try-at-Home experience, enhance personalisation, and strengthen ties with malls and retail outlets. The team is also investing in logistics and customer experience to make fashion shopping smoother, faster, and more human.
