India’s first women-centric sexual wellness brand, That Sassy Thing, has bagged Rs 6 crore in seed funding, with Inflection Point Ventures (IPV) leading the round. The brand, which is shaking up a space long dominated by outdated norms and male-focused narratives, is now gearing up for its next big leap.
Backing the bold vision are several well-known names in the startup world: Bala Sarda of Vahdam Teas, Saurabh Munjal of Lahori Zeera, and Kirti Jangra from Animall Technologies—all of whom have come on board as investors. The round also saw participation from Chandigarh Angels Network.
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Co-founded in 2021 by husband-wife duo Sachee Malhotra and Himanshu Bhalla, That Sassy Thing blends over 20 years of collective experience in D2C, branding, and wellness to create products made for women—by women. Their lineup includes everything from intimate washes and aloe-based lubricants to sleek, full-body massagers designed with comfort and care in mind.
“This industry has treated women as an afterthought for far too long,” said Sachee. “We’re here to change that—whether it’s addressing vaginal health, PCOS, or menopause, we want to bring honest, stigma-free conversations and high-quality products into women’s lives. This raise helps us invest further in the team, the brand, and breakthrough solutions that women actually need.”
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The brand isn’t just talking the talk. In just a short span, That Sassy Thing has grown by 200% year-on-year, reaching over 50,000 customers across India. Its products are available both on its own site and through rapid delivery platforms like Blinkit, Zepto, and Swiggy Instamart.
“Women’s sexual health and wellness is still one of the most underserved areas in the lifestyle and healthcare space,” said Vinay Bansal, Founder & CEO of IPV. “That Sassy Thing is tackling the problem head-on—with thoughtfully designed products and sex-positive education that’s as inclusive as it is empowering. We’re excited to help them scale this much-needed movement.”
With fresh capital in hand, the company plans to broaden its product line, sharpen its content strategy, and push deeper into newer distribution channels—continuing to normalize the conversation around women’s pleasure and wellness in a country that’s just beginning to open up.
