Tesla is making serious moves in India. The Elon Musk-led electric vehicle giant has reportedly secured prime showroom locations in Delhi’s Aerocity and Mumbai’s Bandra Kurla Complex (BKC), marking a major step toward its long-awaited launch in the country. According to sources cited by Reuters, these showrooms will span 5,000 square feet each, serving as sales hubs for Tesla’s imported EVs—though they won’t include service centers.
This latest development follows reports from late 2023 that Tesla was in talks with real estate giant DLF for showroom spaces in Delhi’s Avenue Mall and Gurugram’s Cyber Hub. While those plans remain unclear, the confirmed locations in Delhi and Mumbai indicate that Tesla is now moving full speed ahead.
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The Indian Market: Challenges and Breakthroughs
Tesla’s entry into India has been a stop-and-go process over the years, with Musk previously citing high import duties as a major roadblock. However, a new EV policy introduced in March 2024 has changed the game. Under this policy, global EV manufacturers can benefit from reduced import duties—but only if they commit to setting up manufacturing facilities in India. This move by the Indian government appears to have finally paved the way for Tesla’s long-awaited arrival.
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Hiring Spree Begins
Adding fuel to the speculation, Tesla has begun hiring in India. The company recently listed 13 job openings, with positions spanning sales, vehicle service, customer support, and operations roles based in Mumbai. This suggests that Tesla isn’t just testing the waters—it’s actively building a team to support its Indian operations.
The Competitive Landscape
When Tesla does officially launch in India, it won’t be without competition. The country’s EV market has grown rapidly, with homegrown players like Tata Motors and Mahindra, as well as international brands like MG, Hyundai, and China’s BYD, already battling for dominance. However, Tesla’s brand power, cutting-edge technology, and potential price reductions (if local manufacturing comes into play) could shake up the industry in a big way.
With Musk’s recent meeting with Prime Minister Narendra Modi and showroom deals now in place, Tesla’s India entry seems more real than ever. The next big question? How soon will we see the first Tesla on Indian roads.
