Bengaluru, India: Rapid food delivery startup Swish has raised $14 million in a Series A funding round led by Hara Global and Accel, with participation from prominent investors like Kunal Shah (founder, CRED), Gaurav Munjal (founder, Unacademy), and Sumer Juneja (SoftBank).
This fresh funding boost comes less than six months after Swish secured $2 million in a seed round from Accel in November 2024. With a total capital raise of $16 million in under half a year, the Bengaluru-based company is now aggressively expanding its 10-minute food delivery service, aiming to cover new micro-markets across the city.
“We didn’t just set out to make food delivery faster — we wanted to reimagine it entirely,” said Aniket Shah, co-founder and CEO of Swish. “The insight was clear: if you can deliver restaurant-quality food in under 10 minutes without compromising on taste or freshness, you unlock a completely new level of customer delight. The results from our early markets have blown past our expectations, and we’re now scaling this model rapidly.”
Reinventing Food Delivery — One Micro-Market at a Time
Swish operates on a hyper-local cloud kitchen model designed specifically for 10-minute food delivery. Instead of tying up with restaurants like traditional delivery platforms, Swish owns and operates its own kitchens, allowing them to control everything — from food preparation to packaging and delivery. This closed-loop system significantly reduces preparation and transit times, enabling them to consistently deliver fresh meals in under 10 minutes.
The startup initially began by focusing on snacks and quick bites, but has since expanded its menu to include full meals, beverages, breakfast, lunch, and dinner options. Customers can now order anything from butter chicken and biryani to cold coffee and samosas, and have it at their doorstep in minutes.
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This model has not only resulted in faster delivery times but has also helped Swish achieve better unit economics. Since the company controls its supply chain, operational costs are kept low, and order volumes per kitchen are significantly higher than traditional food delivery platforms.
The Business Model That Could Change Food Delivery in India
What sets Swish apart is its aggressive focus on micro-markets. Instead of setting up large centralized kitchens that cater to entire cities, Swish plants smaller cloud kitchens in dense residential or commercial clusters, allowing them to keep delivery radii under 2 kilometers. This is what makes the 10-minute delivery window possible.
According to industry insiders, this model could potentially unlock much higher profitability than traditional delivery platforms like Swiggy, Zomato, or Instamart, where delivery times often stretch beyond 30-40 minutes. By controlling its entire supply chain and drastically reducing delivery times, Swish is now positioning itself as a category-defining player in India’s $65 billion food delivery market.
“It’s not just about speed,” said Shah. “It’s about giving people restaurant-quality food without making them wait. Once you get them hooked to 10-minute deliveries, there’s no going back.”
Investors Are Betting Big on Speed
The aggressive funding momentum is a clear sign that investors believe in Swish’s model. With Accel leading both the seed and Series A rounds, and prominent names like Kunal Shah and Gaurav Munjal backing the company, Swish is quickly becoming one of the most-watched food delivery startups in India.
According to sources familiar with the matter, Swish is already seeing repeat order rates exceeding 60% in its initial micro-markets, with average delivery times dropping to 8.5 minutes — well below the industry average.
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“This is not just another food delivery company,” said a senior partner at Accel. “Swish is pioneering a delivery model that fundamentally changes how urban India eats. The economics of speed and scale are playing out very favorably in their case.”
With this new funding, Swish plans to expand its micro-kitchen network across Bengaluru before entering new cities like Hyderabad, Pune, and Delhi NCR later this year. If the company continues to hit its delivery time benchmarks and maintain solid unit economics, it may very well emerge as India’s first true 10-minute food delivery giant.
“Speed is addictive,” Shah said. “The moment you get a fresh, hot meal in 8 minutes, you stop accepting anything else. That’s the future we’re building.”
