In a significant boost to its growth trajectory, Chennai-based Sweet Karam Coffee has secured $8 million in a Series A funding round led by Peak XV Partners, with continued support from existing investor Fireside Ventures.
Founded in 2015 by Anand Bharadwaj and Nalini Parthiban, Sweet Karam Coffee has carved a niche in delivering authentic South Indian sweets, snacks, and filter coffee. The brand prides itself on offering products free from palm oil and preservatives, catering to health-conscious consumers.
The infusion of capital is set to propel the company’s omnichannel expansion, accelerate new product development, and enhance its technology-driven supply chain capabilities. With a presence in over 2,500 quick commerce dark stores across India and deliveries spanning 32 countries, Sweet Karam Coffee has witnessed a remarkable fourfold increase in revenue over the past year and aims for a 2.5x growth in the coming year.
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Co-founder and CEO Nalini Parthiban expressed enthusiasm about the evolving distribution landscape: “Quick commerce is bridging distribution like never before, and we’re seeing a beautiful cross-pollination of cultures—our products are now loved not just in the South, but across the country.”
To bolster its operational capabilities, the company has appointed former Unilever executive Nandhitha Indermohan as Chief Operating Officer. Indermohan brings over 15 years of experience in supply chain and operations, positioning her to play a pivotal role in the company’s next growth phase.
The South Indian snacks and sweets market, valued at over ₹25,000 crore, is undergoing a significant transformation. Abhishek Mohan, Principal at Peak XV Partners, highlighted the sector’s potential: “The shift from unorganised to organised players, rising demand for ‘better-for-you’ products, and the rapid expansion of modern distribution channels present a powerful opportunity for brands like Sweet Karam Coffee.”
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This funding round underscores the growing investor confidence in the direct-to-consumer (D2C) segment, particularly in brands that prioritize authenticity and health-conscious offerings. As Sweet Karam Coffee embarks on this new chapter, it remains dedicated to sharing the rich culinary heritage of South India with a global audience.
