Snitch, the homegrown D2C menswear brand known for its fashion-forward and fast-moving inventory, just scored a major digital milestone. The 5-year-old startup has entered the Top 10 on the Apple App Store (Shopping category), ranking at #9 — ahead of major players like Ajio, Nykaa, and Tira.
This marks a significant achievement for a brand that began as a direct-to-consumer (D2C) experiment in men’s fashion and has grown into one of India’s most-watched startup success stories. From building a strong community of fashion-conscious consumers to appearing on Shark Tank India, Snitch has consistently captured attention with its rapid pace, trendy designs, and bold branding.
The company’s rise in the App Store rankings highlights its strong digital-first approach, a hallmark of modern D2C success. While traditional fashion retail players depend heavily on large-scale offline and marketplace strategies, Snitch has leaned into culture-driven content, social media relevance, and hyper-responsive merchandising. Their app growth suggests users are not just aware of the brand but are actively engaging with it via direct channels — a key indicator of loyalty and trust.
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Snitch’s success story is being cited as a blueprint for new-age Indian D2C brands: fast, culturally tuned, and obsessively customer-centric. While big names like Zepto, OLX, and Myntra continue to dominate, Snitch’s arrival in the Top 10 charts shows that smaller, focused brands can disrupt the ecosystem with the right execution.
As the brand celebrates its 5-year anniversary, all eyes are now on how Snitch scales further in the ultra-competitive fashion space — and whether this app milestone is just the beginning of a much bigger retail revolution.
