Pronto, the Gurugram-based home services platform, has secured 11 million dollars (about Rs 96 crore) in fresh funding, co-led by General Catalyst and Glade Brook Capital. Bain Capital Ventures also joined the round, which values the four-month-old startup at 45 million dollars (around Rs 394 crore).
Founded in April 2025 by Anjali Sardana, Pronto links households with trained professionals for tasks ranging from cleaning and laundry to utensil washing and basic meal prep. The company says its shift-based operations enable fulfilment in as little as ten minutes, while ensuring workers get guaranteed shifts and better pay. Unlike the hourly pricing followed by traditional players, Pronto charges customers per task, with average orders between Rs 200 and Rs 300.
The funding will help onboard and train 10,000 more professionals, build quality-assurance systems, and roll out real-time operations tech. Expansion plans over the next year include Mumbai, Bengaluru and other major metros, with micro-hubs in residential clusters to speed up response times.
Originally incorporated in Delaware, Pronto recently shifted its base to India. “We decided to flip the company back before closing the round to avoid the capital gains implications of moving it later,” Sardana told ET.
While the model addresses common pain points such as unpredictable worker availability and trust gaps, Sardana admits scaling fast has its costs. “Often, expansion means oversupplying at first. That and marketing spend can add up quickly,” she said.
The quick home services space is seeing growing investor interest. In May, Mumbai’s Snabbit raised 19 million dollars from Lightspeed for its own expansion plans. For Pronto, the challenge will be generating steady demand to match its growing supply of workers, ensuring utilisation stays high in a category marked by low-ticket, high-frequency orders.
