Homegrown snacking startup Eat Better has secured Rs 17 crore (approx. $2 million) in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, with participation from its existing backers.
Based in Jaipur, the brand plans to channel this fresh round of funding into expanding its product offerings and scaling distribution through quick commerce platforms like Blinkit, Zepto, and Instamart.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
Founded in 2020 by Vidushi, Mridula, and Shaurya Kanoria, Eat Better made headlines earlier this year after its appearance on Shark Tank India, where Namita Thapar, Executive Director at Emcure Pharmaceuticals, pledged Rs 50 lakh in funding.
What started in a home kitchen with small batches of healthy snacks—like dry fruit laddoos, flavoured nuts, and clean-label namkeens—has now evolved into a fast-growing D2C brand fulfilling over 2 lakh orders every month, according to the company.
“We didn’t set out to build a business,” said Mridula Kanoria. “It began with wanting better snacks for our own family. But as more people tried them, we realised we were tapping into a real gap in the market—snacks that taste good and don’t compromise on health.”
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
The brand competes in India’s increasingly crowded healthy snacking segment, going up against players like Happilo, Yoga Bar, and The Whole Truth. Still, Eat Better seems to be carving out a niche, especially among health-conscious urban millennials looking for guilt-free snacking.
Data from Tofler shows that the company’s revenue nearly tripled in FY24 to Rs 14.47 crore, up from Rs 5.33 crore in FY23. And if industry trends are any indication, the growth is only getting started. A report by Inc42 projects that the Indian food and beverages market will balloon into a $68 billion opportunity by 2030, with health-focused offerings leading the charge.
With new funds in hand, Eat Better seems ready to snack its way into more kitchens across the country.
