Gurugram-headquartered home appliance brand Nuuk has raised an additional $2 million in funding, rounding out its Series A at a total of $6.6 million. The fresh capital comes from existing investors Vertex Ventures Southeast Asia and Good Capital, both of whom doubled down on their bets in the brand’s latest extended round.
The direct-to-consumer brand, founded in 2023 by Gazal Kalra, operates in the growing smart appliances segment. Nuuk’s portfolio includes kitchen essentials, vacuum cleaners, garment care products, fans, and other home tech categories aimed at India’s digitally savvy, urban consumer base.
Kalra said the additional funding will help the company accelerate product innovation and expand operations across new markets. “We are building a new kind of appliance company, one that thinks software-first but delivers tangible, design-led consumer value,” she said.
The company previously raised $4.6 million in the initial leg of its Series A round earlier this year. The added infusion brings Nuuk’s total funding to date closer to the $10 million mark, a significant milestone for a company that only launched commercially a little over a year ago.
The funding comes at a time when the Indian consumer electronics market is undergoing rapid transformation, with a strong appetite for connected, multifunctional devices that deliver both performance and aesthetics. Nuuk is positioning itself at the intersection of utility and design, focusing on engineering-first products with a distinctly premium, modern identity.
With the expanded capital pool, Nuuk plans to roll out new categories and deepen its presence both online and in retail touchpoints. The company has already built a loyal early adopter base and is now betting on wider demand across Tier I and II cities, where awareness and expectations around smart home appliances are rapidly growing.
