MPearlRock, the strategic investment platform backed by MidOcean Partners and US grocery major Kroger, has acquired a majority stake in The Good Crisp Company, marking another high-profile bet on the fast-growing better-for-you snacking segment. Financial terms of the transaction were not disclosed.
Founded in 2015 by entrepreneur Matt Parry, The Good Crisp Company has built a distinctive position in the salty snacks category by reimagining classic crisps with simpler ingredients and a cleaner nutritional profile. The brand is best known for its stacked potato crisps, which are positioned as alternatives to traditional chips while avoiding artificial flavours, colours and preservatives.
Over the past decade, the company has scaled steadily across international markets. Its products are now sold through more than 20,000 retail doors spanning the United States, Canada, Australia and the United Kingdom. Distribution includes major grocery chains, natural food retailers and select mass-market outlets, reflecting broad consumer acceptance beyond niche health channels.
The acquisition brings together MPearlRock’s consumer investing playbook with Kroger’s deep retail insights and MidOcean Partners’ experience in scaling branded food businesses. Industry observers expect the partnership to focus on expanding production capacity, widening distribution and accelerating new product development as demand for healthier snack options continues to rise globally.
The Good Crisp Company has previously attracted a diverse set of strategic and financial backers. Its investor roster includes Belgian bakery group Lotus Bakeries, along with Beliade, Clover Vitality, Goat Rodeo Capital and RCV Frontline. These investors are understood to have supported the brand’s international expansion and category innovation efforts.
The global better-for-you snacks market has seen heightened deal activity over the past few years, driven by shifting consumer preferences toward lower-ingredient, functional and permissibly indulgent products. With MPearlRock’s backing, The Good Crisp Company is expected to sharpen its focus on scale while preserving the product quality and brand identity that have fuelled its growth so far.
The transaction underscores continued investor confidence in differentiated snack brands that can bridge mainstream appeal and health-led positioning across multiple geographies.
