Bengaluru-based Salonsurf Ventures, the company behind LUZO—a growing platform for high-end salon and spa bookings—has secured $550,000 (around Rs 4.6 crore) in seed funding. The round was led by Enrission India Capital, with backing from a clutch of strategic angels, including the founders of Swiggy Dineout and Orra Jewellery.
The fresh capital will go toward scaling LUZO’s tech infrastructure, onboarding more verified partners in major Indian cities, and building stronger brand visibility among younger urban consumers who aren’t just spending more on grooming—but also want their experience to feel seamless and top-tier.
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Launched in 2021 by Anurav Dave, Nikhil Kalwani, and Maan Jetley, LUZO is trying to clean up the messy business of booking salon and wellness services online. The platform acts like a high-end concierge—listing only select, well-rated salons, spas, and clinics—so customers can book confidently without playing Russian roulette with their self-care routines.
“This is about bringing convenience and quality together in a segment that’s still largely disjointed,” said co-founder Anurav Dave. “We’re building LUZO to be the most trusted way to discover and book luxury grooming and wellness services—quickly, easily, and without surprises.”
The timing seems right. India’s beauty and wellness industry is worth more than $20 billion, and while demand is booming, much of the sector remains fragmented. LUZO wants to plug that gap with a digital-first approach that helps people find vetted providers, check reviews, and lock in appointments—without calling, waiting, or walking in blind.
More than a listing site, LUZO uses data to help users find what suits them best—whether it’s a skin clinic in Indiranagar or a massage therapist in Andheri. And by partnering only with trusted, quality-focused providers, the team believes LUZO can become the preferred option for India’s fast-growing tribe of self-care enthusiasts.
According to Harsh Deodhar, Principal at Enrission India Capital, that’s exactly what makes the startup interesting. “LUZO isn’t trying to serve everyone—it’s sharply focused on the quality-conscious user who values time, trust, and ease,” he said. “The team has shown strong execution, and we believe they’re building something that fills a very real need in the market.”
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With a young population, growing disposable income, and rising awareness around personal care, India is set for a wellness revolution. LUZO’s founders are betting that when it comes to grooming, the next big thing won’t just be who cuts your hair—but how you found them, booked them, and rated the whole experience.
