Krvvy, a pioneering functional innerwear and shapewear brand for Indian women, has secured ₹6.1 crore in pre-seed funding. The round was co-led by Titan Capital and All In Capital, with participation from notable angel investors, including Nikita Gupta (Co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP at Investwell), and Anubhav Jain (Head of Credit at Metalbook).
Launched in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) aims to revolutionize the innerwear industry by delivering innovative, high-quality solutions tailored specifically for Indian women. The brand focuses on addressing gaps in comfort, functionality, and inclusivity to meet the diverse needs of Indian body types.
Krvvy’s design philosophy centers on creating innerwear that’s not only practical but also seamless and stylish. The team prioritizes customer feedback to refine their products and ensure they cater to the unique preferences of Indian women.
With this fresh infusion of capital, the direct-to-consumer brand plans to scale its operations both online and offline, reaching women across the country. Currently, Krvvy’s products are available on its official website as well as platforms like Amazon and Myntra.
Speaking about the funding, Yash Goyal, Krvvy’s Co-founder and CEO, shared, “We’re excited to partner with Titan Capital and All In Capital on our journey to transform the women’s innerwear market in India. These funds will allow us to invest heavily in research and development, expand our product line, and introduce innovative functional innerwear designed with Indian women in mind.” Goyal, a former investment banker, emphasized the brand’s commitment to blending functionality and comfort in every piece.
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Krvvy is stepping into a growing market, addressing the rising demand for shapewear among Indian women—a segment that has already seen significant traction in global markets. By focusing on comfort and practicality, the brand is carving out a niche in a category often overlooked in the Indian retail space.
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A spokesperson from Titan Capital remarked, “Krvvy is reshaping the innerwear and shapewear industry by combining innovation, comfort, and style. Yash and Anant’s dedication to staying close to their customers and iterating quickly gives us confidence in their ability to redefine the market.”
With its unique approach and bold vision, Krvvy is set to make its mark as a go-to brand for Indian women seeking functional, stylish, and inclusive innerwear.
