Gurgaon-based startup Zoop, which positions itself as India’s first interactive video bazaar, is set to receive its maiden funding from Peak XV Partners. According to people familiar with the deal, the investment is expected to be in the range of ₹25–30 crore, giving the young company a financial push to scale operations in a fast-emerging retail format.
Zoop operates at the intersection of commerce and entertainment, allowing sellers to livestream their products across multiple digital platforms and engage directly with consumers. The concept builds on the growing global trend of live commerce, where shopping becomes a participatory experience rather than a static transaction.
Founded by Abhishek Nevatia, Raghav Dalela and Sanchi Virmani, Zoop is run by a lean team with an average age of just 25 years. According to LinkedIn data, the company currently employs between 11 and 50 people. Despite its size, the startup is positioning itself to take on incumbents such as BulBul, Sim Sim, Pesopie and ShoprTV, which are already experimenting with interactive commerce formats in India.
Industry trackers say live commerce in India is still in its early days but is projected to grow significantly as younger consumers seek immersive shopping experiences. Globally, markets like China have already seen livestream-based retail account for double-digit percentages of overall e-commerce sales.
“Zoop is trying to reimagine the HomeShop18 model for the modern consumer with technology and interactivity at its core,” said one person close to the development. The platform pitches itself as a digital bazaar that merges discovery with delight, bringing back the charm of curated marketplaces but in a real-time, mobile-first format.
For Peak XV Partners, which has been expanding its portfolio across new-age commerce ventures, Zoop represents a bet on the next evolution of online retail in India.
