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Tuesday, February 18, 2025

Indulge Global Bags $1M Funding: How This Shark Tank-Famous Startup is Catering to India’s Super-Rich

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Indulge Global, a luxury concierge startup, has secured a $1 million (approximately ₹8.6 crore) investment from Gautham Pai and angel investor Nikhil Shettar.

Based in Goa, the company plans to channel this fresh funding into expanding its reach, hiring more talent, and upgrading its technology infrastructure.

Founded in 2022 by Karan Bhangay and Advita Bihani, Indulge Global caters to ultra-high-net-worth individuals (UHNIs) with exclusive lifestyle management services. The company gained significant attention after appearing on Shark Tank India Season 4.

Its offerings range from custom travel planning and VIP event access to personal shopping and rare experiences. What started as a service for just three UHNI families has now grown to a client base of over 180, including prominent industrialists, Bollywood celebrities, and entrepreneurs like Kunal Shah, cricketer Washington Sundar, and actor Arjun Kapoor.

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Indulge Global has ambitious goals—to serve 12,000 UHNI families worldwide by 2025 by blending human expertise with cutting-edge technology to redefine luxury.

The company operates on a subscription-based model, offering two tiers of membership: Indulge Blue at ₹50,000 per year and Indulge Global at ₹4 lakh per year. Members gain access to a dedicated team—known as “Genies”—who fulfill extravagant requests, from securing last-minute Michelin-starred dining reservations to obtaining VIP passes for elite global events like Wimbledon and Tomorrowland.

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Recently, Indulge launched what it claims to be the “world’s most expensive app,” designed to keep members updated on the latest luxury trends while offering a marketplace for high-end products such as rare watches, designer handbags, private jets, and opulent real estate.

The luxury concierge market in India is heating up, with players like Quintessentially Lifestyle, Red Beryl, and A La Concierge catering to the country’s expanding class of the ultra-wealthy. Even food delivery

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