HairOriginals, a direct-to-consumer (D2C) brand specializing in hair extensions and wigs, has secured $5 million (INR 43.5 crore) in its Series A funding round. The investment was co-led by Anicut Growth Fund and 12 Flags Consumer Holdings, with participation from Lenskart co-founder and CEO Peyush Bansal.
With this fresh infusion of capital, HairOriginals aims to scale up its on-demand “try-at-home” service to 40 cities and ramp up research and development (R&D) efforts. Additionally, the company plans to establish 25–30 exclusive experience centers over the next year to strengthen its offline presence.
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Launched in 2019 by Jitendra Sharma and Piyush Wadhwani, HairOriginals offers premium hair extensions and DIY wigs crafted from real human hair sourced ethically. The brand had previously raised $2.75 million in its pre-Series A round in December 2023, backed by Anicut Capital, Kesh Kala Family Office, and LetsVenture, among others. With this latest round, its total funding now stands at $7.2 million.
Speaking on the investment, Rakesh Kapoor, founder of 12 Flags Consumer Holdings, expressed confidence in the brand’s global vision. “Jitendra and his team are determined to establish India as a global leader in human hair products. We are thrilled to support their journey.”
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HairOriginals first gained public attention after appearing on Shark Tank India Season 1, securing investments from Ashneer Grover, Peyush Bansal, and Anupam Mittal. Today, the brand has partnered with over 1,400 salons and has set up experience centers in both India and North America, collaborating with Kurves Salon in the latter. Competing with brands like Nish Hair and Euphoria, HairOriginals is positioning itself as a key player in India’s growing beauty and personal care market.
The funding comes amid a surge in India’s D2C sector, driven by higher internet penetration and mobile usage. Established names like Mamaearth have already gone public, while Lenskart is preparing for its IPO. The space continues to attract significant investor attention, with startups like P-TAL and Deconstruct recently raising fresh capital.
According to Inc42, India’s D2C industry is on track to become a $300 billion market by 2030, making it a fertile ground for brands looking to scale quickly.
