Fur Jaden, the homegrown lifestyle luggage brand, has secured ₹9.5 crore (approximately $1.1 million) in a pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF).
The fresh capital will fuel the brand’s expansion by strengthening its leadership team, broadening its product range, amplifying brand visibility, and scaling up its omnichannel retail strategy.
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Founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal, Fur Jaden has set out to redefine backpacks and luggage with a focus on sustainability, functionality, and contemporary design. The brand has carved a niche for itself by integrating eco-friendly materials into its offerings—half of its product line now features cruelty-free vegan leather and recycled canvas.
With over a million customers to date, Fur Jaden’s portfolio spans backpacks, duffles, crossbody bags, and travel gear, catering to the evolving demands of modern travelers and professionals. The Indian luggage and backpack market, valued at ₹20,400 crore in 2024, is expected to grow to ₹29,900 crore by 2030, presenting a massive opportunity for brands like Fur Jaden.
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Looking ahead, the company aims to hit ₹100 crore in annual recurring revenue (ARR) within the next 16–18 months. Over the next five years, it plans to solidify its presence as a dominant player in India’s lifestyle luggage space, with an aggressive push toward nationwide expansion.
