Men’s grooming brand Narh has secured seed funding from Sandeep Ahuja, a veteran in the Beauty and Personal Care (BPC) industry, the company announced on Tuesday.
Ahuja, the former Managing Director and Group CEO of VLCC Health Care Ltd., brings over 25 years of experience in FMCG, wellness, and retail across 12 countries in Asia and East Africa. His backing is expected to help Narh expand its sales team, strengthen distribution across India, and scale both online and offline operations.
With men’s grooming no longer a niche but a fast-growing segment, Ahuja sees Narh as a brand poised for leadership. “The Indian male grooming market is evolving rapidly. Consumers are prioritizing high-quality, innovative products, and Narh’s commitment to clean, effective formulations makes it a strong contender in this space,” he said.
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Co-founder Ayush Hans Mehra echoed this sentiment, stating that the investment is about more than just funding. “This partnership is about a shared vision—to redefine men’s personal care with authenticity, innovation, and excellence,” he said.
India’s Booming Men’s Grooming Market
The men’s grooming sector in India—which includes hair care, skincare, fragrances, shaving, and personal hygiene products—is experiencing rapid growth. According to MarkNtel Advisors, the market is projected to expand at a 12.1% CAGR from 2024 to 2030.
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This surge is driven by increasing awareness of health, wellness, and self-care, with modern consumers demanding natural, sustainable, and transparent products. Millennials and Gen Z, in particular, are gravitating toward eco-friendly brands that align with their values.
With fresh funding and a market on the rise, Narh is positioning itself as a leader in the next wave of men’s grooming.
