Outzidr, a young direct-to-consumer fashion brand catering to Gen Z’s ever-changing style cravings, has secured Rs 30 crore (around $3.5 million) in seed funding. The round was led by Stellaris Venture Partners, with participation from notable angel investors such as LivSpace’s Ramakant Sharma and Mamaearth co-founder Ghazal Alagh.
Started in 2024, Outzidr is built around one core idea: fashion should move as fast as the trends that inspire it. The platform is aimed at young women looking for fresh, occasion-specific styles—be it for a night out or a beach getaway.
The company plans to channel this new funding into several areas—from tech infrastructure and team expansion to refining its inventory management system and speeding up its design-to-drop process.
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“Trends now move at breakneck speed,” said co-founder Nirmal Jain. “If you’re using the old-school model of bulk manufacturing and large inventories, you’re either left with dead stock or you miss the wave entirely.”
Meet the Founders Behind the Brand
Outzidr’s leadership team brings deep experience from the fashion and logistics world. Nirmal Jain, who previously helped build Landmark Group’s Styli into an Rs 800 crore brand, is joined by Mani Kant Mani, former digital and omnichannel lead at Max Fashion, and Justin Mario, who has led supply chain operations at both Aymakan and Styli.
Together, they’ve built a nimble fashion engine that runs on a “test-small, scale-fast” model. Instead of betting big on every new trend, the team drops styles in micro-batches, tracks early sales performance, and only scales what clicks.
Since launching, Outzidr has pushed over 3,000 styles live, adding around 2,000 new designs each month. Their lean inventory cycle clocks in under three weeks—lightyears ahead of traditional fashion timelines.
“Our edge is our ability to sense demand early and act fast across design, sourcing, and merchandising,” Jain added. “That speed is what keeps us ahead of the curve.”
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The company is also looking to bring 90% of its production to India within the next two years, aiming for a more responsive and sustainable supply chain rooted closer to home.
Outzidr’s bold bet? That the future of fashion isn’t just about what’s trendy—it’s about how quickly and intelligently you can deliver it. And they’re building the rails to do just that.
