Earthful, the plant-based nutrition startup that made waves on Shark Tank India, has secured ₹5 crore in fresh funding. The round was led by seasoned entrepreneur Srinivasan Namala, the founder of Porus Labs, who previously exited to Bain Capital in a ₹2,400 crore deal. Joining the investment is OYO founder Ritesh Agarwal, following his commitment on Shark Tank India Season 4, according to the company.
With this latest capital infusion, Earthful has now raised over $1 million in total funding.
Founded in 2020 by IIT Kharagpur graduates—and sisters—Veda Gogineni and Sai Sudha G., Earthful is all about clean, plant-based nutrition. The brand offers 100% natural supplements without chemicals or artificial additives, with a strong focus on science-backed formulations. Their product lineup includes multivitamins designed to bridge daily nutrition gaps across various age groups, along with specialized solutions for skin, hair, sleep, and PCOS. One of their standout innovations is a completely natural, junk-free multivitamin created specifically for menopausal women—one of the first of its kind in India. Other offerings include plant-based protein and a chocolatey, all-natural nutritional mix for kids.
The newly raised funds will fuel product research and development, strengthen brand visibility, and help Earthful build a solid leadership team in marketing and operations to drive its next phase of growth.
“This investment is a big step toward bringing Earthful’s clean, effective nutrition to more households across India. We’ve always been committed to purity, transparency, and taste. The fact that a significant portion of our customers keep coming back to us speaks volumes about the trust we’ve built,” said Co-founder Veda Gogineni.
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Over the past year, Earthful has tripled its revenue, serving over one lakh customers with an impressive repeat purchase rate of 40-50%. The company is currently on track to hit an annual revenue run rate of ₹15 crore, with 70-75% of its sales coming directly through its website—a sign of strong consumer loyalty.
Investor Srinivasan Namala sees massive potential in the space. “Over the next 5-7 years, India’s nutraceutical market is set for explosive growth as more people prioritize their health. Earthful’s commitment to clean, plant-based nutrition makes it well-positioned to ride this wave,” he said.
Right now, Earthful’s products are available on leading e-commerce platforms like Amazon, Flipkart, and Blinkit, as well as through its own website. But the brand has ambitious plans ahead. Over the next 12-18 months, it aims for 5x growth, driven by new category expansions and strategic brand partnerships.
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Beyond online sales, Earthful is now gearing up for offline retail expansion, making its products more accessible across India. With a long-term vision of scaling to a ₹500 crore brand in the next three years, the company is positioning itself as a major player in India’s growing health and wellness market.
