Kitchenware brand Cumin Co. has raised $1.5 million in a fresh funding round led by Fireside Ventures, with participation from Huddle Ventures. The company said the infusion will fuel its research and development efforts, expand manufacturing capacity, and accelerate new product launches as it looks to deepen its presence in India’s home and kitchen segment.
Founded by Niharika Joshi and Udit Lekhi, Cumin Co. positions itself in the premium kitchenware category, with products marketed as toxin-free, naturally non-stick, and compliant with three international safety standards. The brand has already filed three patents, including its proprietary Enviromax™ enamel coating, which it claims enhances durability while maintaining a healthier cooking experience.
With the festive season approaching, the company is preparing to add over 80 new products before the year closes. These will include extensions to its flagship collection and a new range of colours aimed at urban households that are increasingly prioritising design along with functionality in their kitchens.
“Kitchenware in India has traditionally been underserved, despite being an integral part of every home. Our goal is to reimagine the category with innovation-led design and safe materials,” said co-founders Joshi and Lekhi. “This funding gives us the runway to expand our portfolio and create a new benchmark for healthy cookware.”
India’s kitchenware market is witnessing renewed investor interest as demand shifts toward branded and certified products, especially in urban centres. By focusing on direct-to-consumer channels, Cumin Co. plans to build stronger brand recall while widening its distribution footprint in the coming quarters.
Fireside Ventures, which has backed consumer brands across food, wellness, and lifestyle, said the category is poised for rapid growth as younger households trade up from traditional unbranded options to safer, more aspirational alternatives.
